When Setting Goals Never Make This First or Last

Goals are scary, powerful and necessary but before you set them remember what happens when you make money your first or last goal. The results are eerily similar.
Money Calendar

If this post was helpful you can get them all via email by clicking here.

When Making Money is Your First Goal

Bad Clients
We work with anyone even if that person is annoying, impatient, unprofessional, dishonest or lazy.

Bad Service
We under deliver on our service because the profit is the goal, not the product.

Unequal Treatment
We treat our projects and customers differently based on how much profit we are making.

Poor Work
Our work ethic will be inconsistent.

Never enough
We will feel like we never have enough money even if we really do.

Poor Partnerships
We are less likely to partner with capable people because capable people don’t work for cheap.

Money Complicates Things
We will talk about money too early in the relationship which is more likely to hurt the chances of landing the deal.

Poor Work Boundaries
We will have poor work boundaries because we are always pursuing more profit.

When Making Money is Your Last Goal

Bad Clients
We work with anyone even if that person is annoying, impatient, unprofessional, dishonest or lazy.

Bad Service
We under deliver on our service because the profits aren’t motivating us to work diligently.

Unequal Treatment
We treat our customers and projects poorly because they aren’t giving us a sense of worth.

Poor Work
Our work ethic will be inconsistent.

Never enough
We will literally never have enough money.

Poor Partnerships
We are less likely to partner with capable people because capable people don’t work for cheap.

Money Complicates Things
We won’t talk about money until we’ve made too many promises then under-deliver because we’re not making enough money.

Poor Work Boundaries
We will have poor work boundaries because we’re always pursuing more profit.

Have you made a financial goal for next year? Did you make the mistake of making money the first or last goal for your business?

If this post was helpful you can get them all via email by clicking here.

Comments

  1. says

    Good Morning Andy,

    Making money is not my first or last goal. I have made goals for next year, but none of them are about money.

    Telling a good story, and writing a book that helps people to live boldly, laugh, and make art is my goal.

    The money will be the icing on the cake. And everybody likes a cake with icing. Don’t they?

    Thank you for another good post Andy.

    All the best,
    Pamela

  2. says

    Andy, this is a really insightful article. I had never looked at it that way. It’s funny that the attitudes and behaviors related to both of these extremes are so close. Who would have thought?

    • Andy Traub says

      I didn’t realize the parallels until I started the second list and all the results started to match. Fascinating.

  3. says

    Hi, Neat post. There is an issue with your website in internet explorer, might test this?

    IE still is the marketplace chief and a big component of other people will
    omit your fantastic writing because of this problem.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>