3 essential elements of selling a product on-line

by Andy Traub on 03/07/2012 · 2 comments

in Marketing, Permission

1. Discover a need.
2. Find other people to help you create something that fills that need.
3. Put it on-line with a “Buy” button.

Old Cash Register by http://www.sxc.hu/profile/bakuninja

You were probably expecting a recommendation on a ecommerce solution or video hosting service for your screencasts. The problem with worrying about those parts of the product is that they don’t really matter. Maybe they matter 5%.

What people want are their needs met and their desires fulfilled. I recently discovered a need regarding a program I used every single day on my mobile device, laptop and web. I asked for someone to help me and found the perfect person. Now we’re putting it on-line (that’ll take about 30 days). Find a need, find help, find a way to deliver it. As long as people have needs you have an opportunity to create something that help them. Whether they pay for it is up to you but don’t overcomplicate it. Don’t think you have any excuses. We don’t.

What need to you see?
Who are you going to ask to help?
When are you going to put it on-line?

My name is Andy Traub and I help people tell their stories in a way that maximizes their impact. If you'd like to create your own custom channel to reach the world then I can help. Just shoot me an email or track me down using these links...

{ 2 comments… read them below or add one }

sheila May 5, 2012 at 12:39 pm

I have been over-thinking what to sell on the internet for over a decade now.
I read your very short, to the point article, 3 Essential Elements of Selling a Product on-line,.
and was blown away. I believe it is just that simple. Find a need, Find help, and Find a way to deliver.

Thank you so much… looking forward to more articles and posts.
Sheila

Reply

Andy Traub May 7, 2012 at 2:34 pm

Great Sheila. Keep me posted oK?

Reply

Leave a Comment

Previous post:

Next post: