There is no secret to converting visitors to your web site into customers who buy your digital products. There is no secret because it’s really simple and after reading this post you’ll know how to do it.
In his book The $100 Startup, Chris Guillebeau lays out simple steps to take when creating products that people will buy. The key to selling is getting in front of your customer with the solution to their problem. Their email address will help you find out what they need and then get in front of them with the solution that you created. You need to ask people what their pain is. If you can find out what their pain is then you can create the solution and charge for it. Using Google Forms I’ve been able to find out exactly what my readers’ frustrations are with their email inboxes. They even gave me a ton of marriage advice. This information is exactly what people want help with and now I can go about offering them a solution.
Here are three steps to making stuff people will buy:
1. Offer free content in the field that you plan on producing a related product for. If you’re writing a book about marriage then give free marriage advice.
2. Gather your visitor’s email addresses. I choose to use a combination of Optin Skin [affiliate link] and Mailchimp [affiliate link] to collect email addresses.
3. Ask your subscribers about the specific area you want to create content for. My sales coach Pierce Marrs tells me all the time, “If you ask the right questions people will tell you exactly how to they want to buy.” People want solutions and if you ask enough questions you find out their pain and can offer a solution.
Give great content, collect email addresses and ask great questions and you’ll make products your readers want to buy.