Make people angry. I’m not going to qualify that. I mean every word of it. If what you’re saying isn’t making SOMEONE upset, angry or disappointed then whatever your saying isn’t worth most of us listening to. One guy told me that my Linchpin Podcast was like a death sentence to his career. He was right because his “art” had been turned into a commodity so it was worth a lot less now. He was mad. It bothered me for about an hour and then I enjoyed it. I didn’t enjoy him making less money but I enjoyed that the show had a clear message that was being heard. The groups were being divided into believers and haters, fans and dissidents.
Talk about the sacred stuff
There are some things that are very sacred to women and one of them is their birth experience. I’m a tech guy, a lover of Apple products and well brewed beers. I’m also quite educated on childbirth after having helped my wife deliver both of our kids without any pain medication. I know some stuff about childbirth. I started this new show and the first episode is on TPMN and will be on iTunes at the start of August 2011. Many women are upset with the content of the show. I think natural childbirth should be the goal of every woman for their benefit and for the benefit of their child. It doesn’t always work out that way but I think natural childbirth should be the standard, not the exception. That makes women mad. They feel like I’m telling them they did something wrong. I am telling them they did something wrong.
There are two kinds of wrong.
1. I know what I should do and I choose not do it. (willful defiance)
2. I didn’t know I was supposed to do it that way so I didn’t do it. (ignorance)
Most women are ignorant about childbirth. They don’t even know that natural childbirth is possible for most women, including themselves. Women don’t like to be told they did something wrong, even if they didn’t know the right way to do it. I’m getting lots of feedback and not all of it is positive. I enjoy it because it means people are listening/reading and then taking the time to interact. Conversations are happening. Conflict is ensuing. People are getting angry. They’re interested, even if they disagree.
Silence is not golden, it means you’re boring
The alternative to the anger is to be ignored. If you’re going to be ignored then just don’t do anything at all. You’ll get the same reaction either way, which is no reaction at all.
Thus why we start the curriculum in Free Agent Academy with our ‘Calling’ course, led by Gary Barkalow of The Noble Heart. He is the maestro of ‘calling.’ It’s deep, faith based and fully touchy-feely. You can question what that has to do with having a business that successfully sells tamales (as an example of a guy I know), or trust we aren’t doing this for no reason… Anyone remember Mr. Miyagi? “Wax on, wax off.” Not till later, did ‘Daniel-san’ realize the value.
