The first step to a great website is having a great theme. My friend Michael Hyatt has created that theme. Along with his web developer Andrew Buckman, Hyatt developed the theme based on his experience tweaking his own site to maximize email captures, sell digital products, promote his speaking and offer a great reading experience for his visitors. This theme was created by the refining fire of experience.Why his theme will explode and be a huge success
My sales coach Pierce Marrs taught me that every purchase is a transfer of trust.. People buy Starbucks coffee because they know what it’s going to taste like and how they’re going to be treated when they buy it. People will buy the GetNoticed! theme because they trust Mike. The theme will have great functionality but that’s not the first thing that will move people to buy it. Trust sells because trust assumes excellence.
Yesterday Donald Miller released his latest work, Storyline (affiliate link). It’s a paperback book that you can only get at Amazon.com. Most adults don’t buy books and those who do often don’t spend more than $15 on a given book. So who would charge $30 for a paperback book and who would buy it?
The first question to ask about value is “Compared to what?”
When what you’re reading is comparable to hiring a life coach or attending a seminar at a cost of thousands of dollars $30 is a bargain. This book was born out of the Storyline conferences that Don hosts a few times a year. This book is a replacement for that experience in many ways. It’s not a replacement in all ways but it gives a map and more. What’s the more?
Books are about more than books now
Ten minutes after buying the book on Amazon I was listening to the book on my iPhone on the way to pick my daughter up from preschool. When you purchase the book and email the Amazon receipt to Don you get an autoresponder with links to the audio book download zip file. The book won’t arrive for two more days but I’ve already listened to a third of it. This is great for authors and even better for readers and listeners. Some of you swear by audio books and others (like me) never really have the time to listen to books. Others just want to read on their Kindle or Nook. Authors are embracing all of these formats and offering audiobooks and even ebook formatted copies of their books when you purchase a physical copy. As of the writing of this post on the first day of its release it’s #22 on Amazon. That’s a lot of copies at $29.95 a piece. I think it’s safe to say that it wouldn’t be in the top 100 if Don had not included the bonus materials.
Keith Kemp is the winner by random drawing. Congrats Keith.
I skipped my run this morning, because I wanted to tell you something. If you know me, you know that’s a big deal.
I get up at 4 o’clock in the morning, but unlike Jon, I don’t do it to sucker-punch Tuesday. It’s more like a special ops infilitration. (Incidentally, I could tell you how I judo chop Tuesday like a stealth ninja–but then I would have to kill you.)
I’m not going to the #Quitter conference, and I’m giving away my ticket.
Here’s 3 reasons why you should go:
1. It’s free.
Did I mention that I’m giving away my ticket? Someone out there needs the Quitter conference–needs to connect with other #quitters. Tell us why in the comments below, and this golden ticket could be yours.
There is no secret to converting visitors to your web site into customers who buy your digital products. There is no secret because it’s really simple and after reading this post you’ll know how to do it.
In his book The $100 Startup, Chris Guillebeau lays out simple steps to take when creating products that people will buy. The key to selling is getting in front of your customer with the solution to their problem. Their email address will help you find out what they need and then get in front of them with the solution that you created. You need to ask people what their pain is. If you can find out what their pain is then you can create the solution and charge for it. Using Google Forms I’ve been able to find out exactly what my readers’ frustrations are with their email inboxes. They even gave me a ton of marriage advice. This information is exactly what people want help with and now I can go about offering them a solution.
Here are three steps to making stuff people will buy:
1. Offer free content in the field that you plan on producing a related product for. If you’re writing a book about marriage then give free marriage advice.
2. Gather your visitor’s email addresses. I choose to use a combination of Optin Skin [affiliate link] and Mailchimp [affiliate link] to collect email addresses.
3. Ask your subscribers about the specific area you want to create content for. My sales coach Pierce Marrs tells me all the time, “If you ask the right questions people will tell you exactly how to they want to buy.” People want solutions and if you ask enough questions you find out their pain and can offer a solution.
Give great content, collect email addresses and ask great questions and you’ll make products your readers want to buy.