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September 21, 2010 By Andy Traub

Abundance versus Scarcity

https://www.takepermission.com/podcast-player/10166/abundance-versus-scarcity.mp3
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[audio:http://traffic.libsyn.com/andytraub/Abundance_versus_Scarcity.mp3]
Chris Guillebeau in his new book, The Art of Non-Conformity, talks about the idea of abundance vs. scarcity. He encourages us to have a lifestyle and a mentality that focuses on abundance instead of scarcity. So I created a little bit of a comparison, an either-or.  It’s about thinking with abundance or thinking with scarcity. So here they are.


Abundance Scarcity
You share with as many people as you can – how you became or how you found success, either with a specific product, or with your overall business. You share your road map to success. You keep your track to success to yourself.
You have a bent towards sharing. You have a bent towards hoarding everything.
Finds win-win situations all the time. There’s always a winner, and there’s always a loser in the same transaction.
You celebrate everyone. Even your competition. You’re jealous of successful people, especially your peers.
You assume success for yourself and you hope success for others. You have a great fear of failure and that is what you think and focus on.
You ignore your competition emotionally. You don’t let their successes bring you down. You focus on your competition emotionally. You focus on their successes and you worry about their potential. Because again, there are always winners and losers.
You think of ways to help others. You calculate and measure every relationship for what it will bring you.
You assume people will help. You assume people will lie.
There are no-questions-asked refunds, like Bed, Bath and Beyond. You have a very, very strict return policy.
You compete on value – the value you provide. It’s always about cost.
You over-deliver, unintentionally very often. It’s all about minimums, one refill, that’s a good example of scarcity.
You give. You trade.
You’re willing to lose money on the short-term to earn trust on the long-term. You ignore trust, and you end up losing money in the long run. Trust isn’t even part of the equation.

Abundance
In his book The Art of Non-Conformity, Chris talks about how he wrote this this manifesto.  It has been downloaded, at this point, over a 100,000 times.  He also wrote a thesis that’s been read by 3 people and approved. The cost of the manifesto was very low. It’s a PDF document. The cost of his other document (the thesis) was much higher, it required many years of education.

The time was about equal between the two when it came to actually writing the documents. But the return on the manifesto, was abundant. He gained relationships. He gained trust. He gained a name for himself.  Most important, I believe, he changed many people’s lives writing that document. Now, with the other document (the thesis) the return was minimal and that he got very little feedback compared to the manifesto. Not that many relationships were created or deepened through the writing of the thesis. Very few people read it. It didn’t have that much of an impact.

And as he talks about in his book the Art of Non-Conformity, he could’ve expanded the thesis to other sources but even then it would be much more of a trade journal and wouldn’t be sort of for-the-masses, like his manifesto was.

So my encouragement to you is try to focus on and find ways to live a life of abundance in your business. Of course if you’re going to do it in your business, you should do it in your personal life as well.

But remember, in scarcity, and in that mentality, there are winners and losers. That means, there’s a 50% chance you might be a loser.

And the mentality of those who think with abundance, there are only winners.

So which one do you want to be?  You get to choose.

Filed Under: advice, Attitude, Audio, Generosity, Permission, Permission Podcast, Promotion, Small business, Solopreneur, Uncategorized

August 27, 2010 By Andy Traub

Why people don't ship like Seth Godin tells them to

https://www.takepermission.com/podcast-player/10164/22reasons.mp3
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[audio:http://traffic.libsyn.com/andytraub/22ReasonsNotToShip.mp3]
Listen to my 22 lousy reasons…

1. I really need a new computer
2. I need a new logo
3. I need better pens
4. I need a better office
5. I need some business cards
6. I need a better microphone
7. I need more Twitter followers
8. I need more of a track record
9. I need more experience with clients that are that big
10. I need a better desk
11. I need a stronger voice
12. I need more blog posts [Read more…]

Filed Under: advice, Attitude, Audio, Permission Podcast, Productivity, Promotion, Small business, Social Media, Uncategorized Tagged With: advice, Attitude, Audio, podcast, reasons, seth godin, shipping

July 20, 2010 By Andy Traub

Permission marketing cost me thousands of dollars

He was going to pay me thousands of dollars and I was going to take it. He wanted to pay me to help him promote a legitimate product to a demographic that really did need it. There was a problem though. He bought a list of email addresses but didn’t really know who they were.

I asked him if it was a list of people that had asked to get information from him specifically. He said that they had all opted in at some point. “Opted in to what?” I thought but didn’t ask.

If there’s on thing I’ve learned from reading 4,648 Seth Godin blog posts it’s that permission based marketing is the most powerful way to gain allegiance and build a business. For more than a few thousand dollars I thought I could let it slide. It would be about [Read more…]

Filed Under: advice, Marketing, Social Media, Uncategorized Tagged With: advice, Marketing, Permission, seth godin, Solopreneur, Start up

July 19, 2010 By Andy Traub

Why Businesses Stink at Social Media – Permission

They don’t ask for permission.

Last week Old Spice showed the world how to use social media. They took one character who had been featured in less than five television commercials and produced over 100 commercials/videos in one day. It worked because they used tools and sites that require permission and options.  Here are their YouTube results as of 7/19/2010

Old Spice used Twitter (which requires you get someone’s permission before you can talk to them) to start their campaign. The videos they created were in response to Twitter messages and were posted on YouTube. That means that people had the choice to watch non-Old Spice videos when they arrived at their destination.  Old Spice resisted the temptation to change the surfing habits of users.  People like sites they’re familiar with. Businesses spend thousands of dollars to build a web site that very few of their customers go to. Old Spice understands that I’m already going to YouTube today so they showed up there.

Social media begins with permission. I see television, print and radio advertising happening like this..
[Read more…]

Filed Under: advice, Being Different, Generosity, Marketing, Promotion, Social Media, Twitter, Uncategorized Tagged With: advice, Competition, ideas, Marketing, Social Media, twitter

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