This might piss some people off, but it has to be said.
The old ways of internet marketing still work, and that’s sad.
Since I’m teaching a free class twice on Wednesday on the one tool that’s essential for building an online course, I thought it was a good time to address this.
The Two Reasons People Teach Online Classes
To tease you. This is the worst. They give enough information to entice you into buying something, but not enough to help you if you don’t buy something. They string out the process and play to your emotions. They automate webinars in ways that deceive, instead of automating in a way that gives you flexibility and choice.
Teasing is the worst because you get no value for the time you’ve spent watching. You only get a sales pitch.
It’s like a fake worm on a hook. You take a bite, and you get hooked, but don’t even get a snack out of the deal.
To be generous. This is the best. Blog posts and podcast episodes are helpful, but there’s nothing as powerful as learning live, and being able to interact with other students and the teacher. Generous marketers let their teaching speak for itself.
They don’t sell hard. They don’t create false scarcity. They don’t create fake countdown timers that reset every time you reload the page. They don’t manipulate or pressure people.
After they add value they confidently ask for the sale. If customers don’t buy then the marketers sleep well, knowing that they helped people. They create no regret for their customers, just good will.
There isn’t much middle ground. You either help people, or you tease them.
As a customer, you should run from the tease offer and consider the generous one.
Join Me For The Good Kind of Free Class
Click below to register to attend the free class I’m teaching on Wednesday at 9 AM or 3 PM CT on the only tool you need to create an online course. No teasing, I promise.