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April 2, 2017 By Andy Traub

Don't Be Fooled By The Internet Marketing Tease

This might piss some people off, but it has to be said.

The old ways of internet marketing still work, and that’s sad.

Since I’m teaching a free class twice on Wednesday on the one tool that’s essential for building an online course, I thought it was a good time to address this.

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The Two Reasons People Teach Online Classes

Reason #1

To tease you. This is the worst. They give enough information to entice you into buying something, but not enough to help you if you don’t buy something. They string out the process and play to your emotions. They automate webinars in ways that deceive, instead of automating in a way that gives you flexibility and choice.

Teasing is the worst because you get no value for the time you’ve spent watching. You only get a sales pitch.

It’s like a fake worm on a hook. You take a bite, and you get hooked, but don’t even get a snack out of the deal.

Reason #2

To be generous. This is the best. Blog posts and podcast episodes are helpful, but there’s nothing as powerful as learning live, and being able to interact with other students and the teacher. Generous marketers let their teaching speak for itself.

They don’t sell hard. They don’t create false scarcity. They don’t create fake countdown timers that reset every time you reload the page. They don’t manipulate or pressure people.

Generous marketers teach great information that adds value.

After they add value they confidently ask for the sale. If customers don’t buy then the marketers sleep well, knowing that they helped people. They create no regret for their customers, just good will.

There isn’t much middle ground. You either help people, or you tease them.

As a customer, you should run from the tease offer and consider the generous one.

Join Me For The Good Kind of Free Class

Click below to register to attend the free class I’m teaching on Wednesday at 9 AM or 3 PM CT on the only tool you need to create an online course. No teasing, I promise.

Click here to register for the free class

Filed Under: Email marketing, Generosity, How I work, Marketing, Promotion, Selling, Uncategorized, Webinars

January 10, 2017 By Andy Traub

How To Create ConvertKit Automated Broadcasts When You Publish A Blog Post

The Power of ConvertKit Automated Broadcasts

ConvertKit automated broadcasts are a massive time saver if you use ConvertKit and blog. ConvertKit wants to save you time so it does some heavy lifting for you with a few minutes of setup.

Every time you post to your blog ConvertKit can create a broadcast automatically. A broadcast is their name for an email sent to your subscribers. You’ll get an email notifying you that the broadcast is ready to review and send out. You can then review that broadcast and make changes, or send it out automatically if you don’t want to make any changes to it.

Automated Digest Broadcasts

You can also send out a digest broadcast to your subscribers. The picture below shows what the text looks like in a digest format. ConvertKit automated broadcasts compile your posts into an easy to read list, including snippets of text from the posts.

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Tutorial Video

Here’s a video on how to set it up inside your ConvertKit account or you can watch it below.

Don’t Have ConvertKit?

If you don’t have ConvertKit then use this link to sign up. Full disclosure, I get a 30% commission when you sign up for ConvertKit. It is my provider of choice and I stand behind my recommendation.

Click here to get ConvertKit

Filed Under: Email marketing, Tutorials, Uncategorized Tagged With: Blog, convertkit, Email automation, email marketing, Youtube

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