The customer isn’t always right. When people start businesses they usually will work for and serve anyone with a pulse and a checkbook. The problem with catering to everyone is that you end up not being able to say no to anyone. When you can’t say no to anyone then you’re not really providing a service, you’re just reacting to demands.
Offering a service is active, responding to demands is reactive. The difference is that your customers run your business instead of you. If you don’t feel in control of your business then it’s likely that you’re not.
Most of my very best friends are what you would consider wealthy. Why is that? Here are a few reasons why.
1. Successful people have better attitudes. They don’t blame the world for their success or their failures. They thank God for their success and take responsibility for their failures. It makes them easy to be around.
2. Successful people are generous. My friends like to share what they have. They aren’t identified by the things they own so they can hold them more loosely.
3. Successful people love what they do. One of my best friends owns a chain of Culvers, another sells life insurance and investments, another paints houses and one sells industrial cooling systems. All of my best friends like what they do for a living. Again, less complaining.
This week I sat down to talk about my journey with my good friend Kevin Miller, founder of the Free Agent Academy. It’s not every day that someone asks me to talk about how I’ve found success advising companies on how to use social media to grow their customer base and deliver better service. It was perhaps my favorite interview of all time and at the same time a very humbling experience. In the first 60 seconds of the interview I tell Kevin what percentage of my success I am responsible for. Hint: it’s a small percentage.
If you’d like to hear some strong opinions then hit play. If you have disagreements or questions about stuff I’ve said then this is the place to voice them (in the comments below). I welcome the opportunity. Thanks for listening.
Right click to download Andy’s Story with Kevin Miller