Goals are scary, powerful and necessary but before you set them remember what happens when you make money your first or last goal. The results are eerily similar.
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[one-half first]
When Making Money is Your First Goal
Bad Clients
We work with anyone even if that person is annoying, impatient, unprofessional, dishonest or lazy.
Bad Service
We under deliver on our service because the profit is the goal, not the product.
Unequal Treatment
We treat our projects and customers differently based on how much profit we are making.
Poor Work
Our work ethic will be inconsistent.
Never enough
We will feel like we never have enough money even if we really do.
Poor Partnerships
We are less likely to partner with capable people because capable people don’t work for cheap.
Money Complicates Things
We will talk about money too early in the relationship which is more likely to hurt the chances of landing the deal.
Poor Work Boundaries
We will have poor work boundaries because we are always pursuing more profit.
[end-column]
[one-half]
When Making Money is Your Last Goal
Bad Clients
We work with anyone even if that person is annoying, impatient, unprofessional, dishonest or lazy.
Bad Service
We under deliver on our service because the profits aren’t motivating us to work diligently.
Unequal Treatment
We treat our customers and projects poorly because they aren’t giving us a sense of worth.
Poor Work
Our work ethic will be inconsistent.
Never enough
We will literally never have enough money.
Poor Partnerships
We are less likely to partner with capable people because capable people don’t work for cheap.
Money Complicates Things
We won’t talk about money until we’ve made too many promises then under-deliver because we’re not making enough money.
Poor Work Boundaries
We will have poor work boundaries because we’re always pursuing more profit.
[end-column]
Have you made a financial goal for next year? Did you make the mistake of making money the first or last goal for your business?
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