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September 15, 2012 By Andy Traub

Why Michael Hyatt's GetNoticed! WordPress theme will be a massive success

The first step to a great website is having a great theme. My friend Michael Hyatt has created that theme. Along with his web developer Andrew Buckman, Hyatt developed the theme based on his experience tweaking his own site to maximize email captures, sell digital products, promote his speaking and offer a great reading experience for his visitors. This theme was created by the refining fire of experience.

Image courtesy of MichaelHyatt.com

Why his theme will explode and be a huge success
My sales coach Pierce Marrs taught me that every purchase is a transfer of trust.. People buy Starbucks coffee because they know what it’s going to taste like and how they’re going to be treated when they buy it. People will buy the GetNoticed! theme because they trust Mike. The theme will have great functionality but that’s not the first thing that will move people to buy it. Trust sells because trust assumes excellence.

[Read more…]

Filed Under: Being Different, Marketing, Promotion, Tech tools, Uncategorized

September 4, 2012 By Andy Traub

Three steps to making digital products people will buy

There is no secret to converting visitors to your web site into customers who buy your digital products. There is no secret because it’s really simple and after reading this post you’ll know how to do it.

In his book The $100 Startup, Chris Guillebeau lays out simple steps to take when creating products that people will buy. The key to selling is getting in front of your customer with the solution to their problem. Their email address will help you find out what they need and then get in front of them with the solution that you created. You need to ask people what their pain is. If you can find out what their pain is then you can create the solution and charge for it. Using Google Forms I’ve been able to find out exactly what my readers’ frustrations are with their email inboxes. They even gave me a ton of marriage advice. This information is exactly what people want help with and now I can go about offering them a solution.

Here are three steps to making stuff people will buy:

1. Offer free content in the field that you plan on producing a related product for. If you’re writing a book about marriage then give free marriage advice.
2. Gather your visitor’s email addresses. I choose to use a combination of Optin Skin [affiliate link] and Mailchimp [affiliate link] to collect email addresses.
3. Ask your subscribers about the specific area you want to create content for. My sales coach Pierce Marrs tells me all the time, “If you ask the right questions people will tell you exactly how to they want to buy.” People want solutions and if you ask enough questions you find out their pain and can offer a solution.

Give great content, collect email addresses and ask great questions and you’ll make products your readers want to buy.

[note]What are you going to ask your readers about?[/note]
[ois skin=”Five tips Subscribers”]

Filed Under: Marketing, Promotion, Uncategorized Tagged With: 100 startup, chris guillebeau, digital products, email marketing

February 21, 2011 By Andy Traub

The best decision I ever made for my business



To register for Podcasting from A to Z with Cliff Ravenscraft click here.

Filed Under: Promotion, Social Media, Uncategorized

December 23, 2010 By Andy Traub

Q&A Series: Should I run contests to get more readers or followers?

I’m starting a new series of posts called Q&A (the other is “How I work“). I get questions via email and online forums every day and I think many of you could benefit from them.

via Zazzle.com

Question: Has anyone here had much success with contests and using them to promote your blog? I started one about a month ago and haven’t had a huge response. I’ve primarily been advertising to my Facebook friends. Don’t know if I’m making it too hard or if people just don’t trust contests–thinking there’s a catch?

Answer: Christine (not their real name), I’m not a big fan of contests and here’s why. I think it seems easy because you can drive traffic (sometimes) but then the traffic doesn’t stick. It’s sort of like having a 50% off sale at Christmas. It doesn’t make me a loyal customer, just a bargain shopper. I won’t come back unless you have another sale (contest). Contests aren’t a good way to make people stick. Now running a contest for CURRENT followers/readers is a great way to build trust and value. It’s just a lousy way to GET followers in my opinion.

The alternative way to build followers/find clients is to do it the old fashioned way by reaching out to people you can help, offering sound advice and creating content consistently (even if no one is listening). The reason I tell clients to write and create content (videos, products etc) is that someday people will be listening and you’ll have a library for them to come visit full of helpful information.

When I coach businesses on building followings I never encourage “promotions” to gain followers. Instead I tell them to provide consistent value and real human interaction. Those things create relationships that will last long term as well as attract the kind of people you want as clients/customers.

Filed Under: Promotion, Q&A, Social Media, Uncategorized

September 21, 2010 By Andy Traub

Abundance versus Scarcity

https://www.takepermission.com/podcast-player/10166/abundance-versus-scarcity.mp3
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[audio:http://traffic.libsyn.com/andytraub/Abundance_versus_Scarcity.mp3]
Chris Guillebeau in his new book, The Art of Non-Conformity, talks about the idea of abundance vs. scarcity. He encourages us to have a lifestyle and a mentality that focuses on abundance instead of scarcity. So I created a little bit of a comparison, an either-or.  It’s about thinking with abundance or thinking with scarcity. So here they are.


Abundance Scarcity
You share with as many people as you can – how you became or how you found success, either with a specific product, or with your overall business. You share your road map to success. You keep your track to success to yourself.
You have a bent towards sharing. You have a bent towards hoarding everything.
Finds win-win situations all the time. There’s always a winner, and there’s always a loser in the same transaction.
You celebrate everyone. Even your competition. You’re jealous of successful people, especially your peers.
You assume success for yourself and you hope success for others. You have a great fear of failure and that is what you think and focus on.
You ignore your competition emotionally. You don’t let their successes bring you down. You focus on your competition emotionally. You focus on their successes and you worry about their potential. Because again, there are always winners and losers.
You think of ways to help others. You calculate and measure every relationship for what it will bring you.
You assume people will help. You assume people will lie.
There are no-questions-asked refunds, like Bed, Bath and Beyond. You have a very, very strict return policy.
You compete on value – the value you provide. It’s always about cost.
You over-deliver, unintentionally very often. It’s all about minimums, one refill, that’s a good example of scarcity.
You give. You trade.
You’re willing to lose money on the short-term to earn trust on the long-term. You ignore trust, and you end up losing money in the long run. Trust isn’t even part of the equation.

Abundance
In his book The Art of Non-Conformity, Chris talks about how he wrote this this manifesto.  It has been downloaded, at this point, over a 100,000 times.  He also wrote a thesis that’s been read by 3 people and approved. The cost of the manifesto was very low. It’s a PDF document. The cost of his other document (the thesis) was much higher, it required many years of education.

The time was about equal between the two when it came to actually writing the documents. But the return on the manifesto, was abundant. He gained relationships. He gained trust. He gained a name for himself.  Most important, I believe, he changed many people’s lives writing that document. Now, with the other document (the thesis) the return was minimal and that he got very little feedback compared to the manifesto. Not that many relationships were created or deepened through the writing of the thesis. Very few people read it. It didn’t have that much of an impact.

And as he talks about in his book the Art of Non-Conformity, he could’ve expanded the thesis to other sources but even then it would be much more of a trade journal and wouldn’t be sort of for-the-masses, like his manifesto was.

So my encouragement to you is try to focus on and find ways to live a life of abundance in your business. Of course if you’re going to do it in your business, you should do it in your personal life as well.

But remember, in scarcity, and in that mentality, there are winners and losers. That means, there’s a 50% chance you might be a loser.

And the mentality of those who think with abundance, there are only winners.

So which one do you want to be?  You get to choose.

Filed Under: advice, Attitude, Audio, Generosity, Permission, Permission Podcast, Promotion, Small business, Solopreneur, Uncategorized

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