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August 15, 2011 By Andy Traub

Web site musts for restaurants – RS002

https://www.takepermission.com/podcast-player/10201/websitemusts-rs002.mp3
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What should your website have?
What should your website have?

What should your web site have?

[audio:http://traffic.libsyn.com/andytraub/Web_site_musts_for_restaurants_-_RS002.mp3]

Right-click here to download the episode or listen on your mobile device

Websites and restaurants …some common mistakes, tying into social media and making your brand accessible

a. Not having one=bad
b. Having one that is outdated (menus, hours, etc…misinformation)
c. Menus not available
d. No (or not enticing) pictures
e. Not telling any story, no engagement
f. Tout yourself if you’ve earned it – health rating, awards, local best, news articles, reviews
g. Not asking for their information – emails are GOOD
h. Making it a dead end road
i. Connect to your outposts (even the ones you can’t control) – Reviews, social media (FB, twitter, linked in, Foursquare, Yelp, urban spoon, Google Places) other businesses, orgs u support, passions u have (motorcycling, softball, environment)
Chris Brogan – Trust Agents
j. Blog – Tell the stories for the customer to feel like they’re missing out. Yes u can skip the train wrecks

Tip of the week:
Last episode = Web site ranking in results?

  1. Don’t own one = Buy a URL
  2. Do own one = Checklist
         – The basics (Location, operating hours, picture of outside of your building, menu)
         – Blog
         – Social media connections
         – Review sites links
         – News stories
         – Capture emails
         – Personality-Story of restaurant, Chef, owners, etc…how it was started, etc.
         – Good pics
         – Reservations links, OpenTable, prominently feature phone number on every page.
         – Banquets, catering, ALL offerings of what we do.
         – Gift Cards
         – Videos

Filed Under: All TPMN Episodes, Restaurant Social Media Show, Uncategorized

July 19, 2011 By Andy Traub

Welcome To Restaurant Social Podcast – RS001

https://www.takepermission.com/podcast-player/10200/welcome-rs001.mp3
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Restaurant Social

Tony Marciante
Andy Traub

[audio:http://traffic.libsyn.com/andytraub/Welcome_To_Restaurant_Social_Podcast_-_RS001.mp3]

Right-click here to download the episode or listen on your mobile device

  • Getting butts in your seats
  • Bios
  • It’s not about the tool, it’s about the product (COOK WELL)
    (better relationships -> Community -> Allegiance -> repeat customer
  1. Why social media is perfect for restaurants?
         a. Repeating opportunities (CONNECT OFTEN)
         b. Human struggle – BE REAL
         c. One person could manage it while many contribute
  2. Tip of the week – Search for yourself on Google and look through the first page – How does my brand look? How do I show up? Ask someone neutral to look too.

Filed Under: All TPMN Episodes, Restaurant Social Media Show, Uncategorized

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