Take Permission

The Right Tools & Mindset For Success

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11 Reasons Seth Godin Achieves 96% Completion of His AltMBA Program

 

 

1. Enrollment – Money, time, emotion.the job of the course isn’t to cajole, it’s to transform. Enrollment—in the outcome and the process—is the secret of effective education.

2. Intentional Tension – Creating tension takes intention. It requires more work than offering autopilot. It requires synchronous experiences, higher standards of action taking, challenging thinking, and vulnerability. It requires experiences instead of theories. Peer review instead of lectures.We learn what we do, not what we’re told.

3. Choosing Enthusiasm – Filter students by enthusiasm vs. Pedigree. every admitted student shares the same mindset of seeking true growth

4. The Sojourner Effect – Having other people walking the same path. This creates community, a point of reference, and a tide that rises all boats. Positive peer pressure creates an environment of improvement. They think they’re paying for the coach, but they’re paying for an environment of learning. Everyone makes promises, everyone shows up, everyone connects.

5. In Sync – Move everyone through at the same pace. Synchronous

6. Making Dad Proud – People don’t want to let down the leader.

7. Divide and Serve – Take the focus off of “the king” and spread the responsibility to the capable coaching staff.

8. Tools As Bridges – Effective digital communication tools (not Facebook) multiply impact and save time. They allow for people to connect more deeply and consistently and track information that would otherwise be lost.

9. Less Options – Mandatory shipping. One plan.

10. A Plan – Beginning and end and everything in between.

11. Assumed Success – When there’s been so much success no one wants to be in the quitters group. This is 100% pride.

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The Secret To Gaining The Attention of Influencers

1. Stop Trying To Impress Them

Influencers are used to people trying to impress them so don’t try. The influencers that I know don’t want to be impressed, they want to know that you’ve taken what they’ve shared and done something with it.

2. Find Ways To Serve Them

If you see a place that they can be helped, help them. Buying them a random gift is nice but many won’t even accept gifts because people so often give them with strings attached.

3. Spread Their Work

My friend Jeff once bought a copy of every single of Seth Godin’s books for someone. It was a generous gift for the person who won the books and it flattered Seth. He did it because it was a nice gesture to Seth but more importantly, it was a way of spreading Seth’s ideas.

Another idea is to dedicate an episode of your podcast or a blog post to their best ideas. Yes, you can mention them in a tweet after you’ve done this and maybe they’ll find it but the goal isn’t just to gain their attention. The greater goal is to introduce them to new people.

Agenda or No Agenda?

So the secret to gaining attention is to point others to your influencer. If you don’t gain their attention the worst case scenario is you served someone that you admire. That’s not a bad worst case scenario.

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You’ll Write Like Seth Godin If You Use This Tool

The key to Seth Godin‘s success is a little known Mac-only word processor called Nisus (pronounced Nice us). If you use that software, you will write like Seth Godin.

Using Nisus will enable you to write a blog post every day. Using Nisus will empower you to express yourself for pennies to the entire world when you publish your thoughts to a blog.

The Truth

Of course, Nisus isn’t the secret. Nisus is a tool. Replace the word Nisus with Scrivener, Evernote, Google Docs, a Notebook, ByWord, TextEdit, Word, or Pages. It doesn’t matter which program you use, it matters that you’re using a tool consistently.

The reason Nisus works for Seth is it has become part of his routine. That’s what you need. You need to pick a program and use it, every day.

The process advice that makes sense to me is to write. Constantly. At length. Often. Don’t publish everything you write, but the more you write, the more you have to choose from.

Seth Godin

 

The Best Tool For You

On Tuesday (August 30th) I’m hosting a class at 10 am and 9 pm CT to teach you about the seven different writing programs you can use to write more consistently. Some will help you more than others, so I hope you’ll come learn about them.

If you can’t make it live, register anyway, and I’ll send you a replay.

Seth’s secret isn’t Nisus; it’s consistently using Nisus. Some programs are better than others, though, and I’ll teach you which ones I think you should use during the class.

“Too Much” Isn’t The Problem

You don’t write too many words.
You don’t publish too often.
Your problem is being brave, consistent, and disciplined.

I know the feeling.

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Becoming Friends With Your Heroes

You want to be friends with your heroes because you think that will increase your success. You’re right, it will.

You’re wrong if you think you’re not friends, though.

A friend is a person who tells you the truth. In that case, you’re already friends with your heroes. You’re taking in their truth through books, videos, podcasts, or any other art they produce.

Turned Away By Seth

I once asked Seth Godin if I could stop by his office because I was going to be nearby. I wanted to shake his hand, say thank you, and then let him go on with his day. He politely declined. He was kind in his refusal. To this day I’ve never met one of my greatest heroes.

I don’t need to meet him, though I’d like to. You don’t need to meet your hero either. They’ve shared enough truth to be your friend.

You just need to apply it.