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July 26, 2016 By Andy Traub

What Can You Really Learn From A 93 Person Email List?

It’s a myth that you need a huge email list to learn about your community of readers and fans. It’s a myth that you should expect to get 4% open rates.

If you want feedback from people, ask for it. You’ll be surprised how honest people are when you make yourself available.

UPDATE: 18 of the 93 people have now responded and the conversations have been very helpful for them and for me as I build the course.

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Filed Under: Small business, Uncategorized

October 30, 2015 By Andy Traub

It's Time To Take Permission; Why Learning Is A Crutch

You know enough. You’ve read enough books. You’ve read enough blog posts. You’ve watched enough TED talks. You’ve been to enough conferences.

You’re a learner, that’s great.

That’s not enough.

Why Learning Is Not Enough

Learning is not enough and our heroes are the proof. They’re our heroes because they take action.

Learning is a step in the process to achievement. Learn is not taking action. Taking action happens when we could fail. Taking action happens when what we do can change someone other than ourselves.

Learning is an investment in ourselves. Action is an investment in others.

[Tweet “Learning is an investment in ourselves. Action is an investment in others.”]

The Failure Test

You know enough but it doesn’t matter because what you need to do you’re not doing. Who you want to become can’t happen until you put yourself in positions where failure is an option and where fear is proven wrong.

My heroes (Seth Godin, Steven Pressfield, Jeff Goins, Michael Hyatt, Brenè Brown) are right. Facing fear is where life is found. If it’s not scary it’s not worth doing.

You know enough, now use it.

Sometimes you will fail but every time you will learn.

You’re afraid, so what? That means it’s worth doing.

You know enough but it doesn’t matter unless you take action.

Are You Going To Take Action?

If you’re inspired by these words but need help taking action then I can help.

This November I’m teaching my first Take Permission Group. 25 people just like you will learn how to Take Permission in their lives.

– You will identify your gifts
– You will stop bad habits
– You will gain clarity in all of your relationships
– You will take action
– You will learn to Take Permission

Click here if you’re interested in learning how to Take Permission in every area of your life and I’ll be in touch with more details.

You know enough. It’s time to take action.

Filed Under: Leadership, Permission, Small business, Solopreneur, Uncategorized, Writing Tagged With: michael hyatt, seth godin, take permission, vocation, work

December 12, 2013 By Andy Traub

When Setting Goals Never Make This First or Last

Goals are scary, powerful and necessary but before you set them remember what happens when you make money your first or last goal. The results are eerily similar.
Money Calendar
[gss-content-box]If this post was helpful you can get them all via email by clicking here.[/gss-content-box]
[one-half first]

When Making Money is Your First Goal

Bad Clients
We work with anyone even if that person is annoying, impatient, unprofessional, dishonest or lazy.

Bad Service
We under deliver on our service because the profit is the goal, not the product.

Unequal Treatment
We treat our projects and customers differently based on how much profit we are making.

Poor Work
Our work ethic will be inconsistent.

Never enough
We will feel like we never have enough money even if we really do.

Poor Partnerships
We are less likely to partner with capable people because capable people don’t work for cheap.

Money Complicates Things
We will talk about money too early in the relationship which is more likely to hurt the chances of landing the deal.

Poor Work Boundaries
We will have poor work boundaries because we are always pursuing more profit.
[end-column]
[one-half]

When Making Money is Your Last Goal

Bad Clients
We work with anyone even if that person is annoying, impatient, unprofessional, dishonest or lazy.

Bad Service
We under deliver on our service because the profits aren’t motivating us to work diligently.

Unequal Treatment
We treat our customers and projects poorly because they aren’t giving us a sense of worth.

Poor Work
Our work ethic will be inconsistent.

Never enough
We will literally never have enough money.

Poor Partnerships
We are less likely to partner with capable people because capable people don’t work for cheap.

Money Complicates Things
We won’t talk about money until we’ve made too many promises then under-deliver because we’re not making enough money.

Poor Work Boundaries
We will have poor work boundaries because we’re always pursuing more profit.
[end-column]

Have you made a financial goal for next year? Did you make the mistake of making money the first or last goal for your business?

[gss-content-box]If this post was helpful you can get them all via email by clicking here.[/gss-content-box]

Filed Under: employment, organizing, Small business, Solopreneur, Uncategorized

October 6, 2011 By Andy Traub

Companies become great by being human

Lessons from Apple

Apple will continue to thrive as a company after the passing of their great leader Steve Jobs.  There is no question Jobs brought unique perspective, vision and systems to Apple but he was also great at finding people who shared that passion and skill for a day like this one when he is no longer able to contribute to the company. Steve Jobs was a father, as husband and then a CEO.  His legacy will be grand not because he built a profitable enterprise, but because he improved so many lives in the process.

Steve Jobs was always human
Steve Jobs built a company that ignored the recession and has continued to outpace all competition in most categories they participate in.  Apple wins on spreadsheets because they are the most human company I’ve ever dealt with. [Read more…]

Filed Under: Being Different, Customer Service, Small business, Social Media, Uncategorized Tagged With: apple, customer service, human, steve jobs, walgreens

September 12, 2011 By Andy Traub

The new customer: Access over ownership

The internet is changing business again.  Renting content is the next phase of accessing content via the internet.

The stages of ownership.

  1. Access to individual physical goods in person only
  2. Access to physical goods by catalog, ordered through the mail and delivered to consumers through the mail.
  3. Same as #2 but goods could be ordered by phone then delivered by mail.
  4. Catalogs posted on-line – call or use internet to order physical goods.
  5. Digital goods sold on-line and delivered via mail or digitally.
  6. Individual digital goods delivered on-line.
  7. Catalog of digital goods offered through subscription while computer is on-line.
  8. Catalog of digital goods offered through subscription while computer is off or on-line.

When what you want can be digitized it can be much better for you and for the customer to create a subscription model.

Where I rent:

  • Access 15,000,000 songs with Spotify.
  • I rent access to tens of thousands of movies on Netflix.
  • Amazon is considering offering books rentals.
  • And then there’s the good ol’ library

What can you offer?

Can you offer something to rent?  Do you have something you can digitize and offer on a continuous basis?  Today’s consumers don’t need to own goods, they want to own access to goods.

One more example of renting access…my new office.

Do you have examples in your life of renting access vs. owning?  Do you have anything you can offer a subscription to?

Filed Under: Marketing, Small business, Social Media, Solopreneur, Uncategorized

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