You are the sum of the people you associate yourself with. I will repeat that. You are the sum of the people you associate yourself with. Turtles don’t move in flocks overhead, eagles do. 2011 has been an amazing year in large part because I have worked to spend more time with eagles than turtles. [Read more…]
The world needs something that’s inside you right now. Get it out.
Don’t wait for;
- Pick yourself
- Remember that “perfect” is an excuse for doing nothing, not a goal for doing it right
- Others can help with version 2.0 so YOU are in charge of version 1.0
- Someone creates something inspiring
- Lots of people who live nowhere near each other get inspired
- Those people hunger for the inspiration to continue (the original artist has done her job, now it’s up to the community to take action)
- Tribe leader/organizer shares a vision for a collaborative project that will add to the original work
- The tribe is gathered by one person (then the tribe starts to assemble itself)
- A shared vision is clarified by the group through collaborative effort
- Details, details, details
- The tribe benefits from being a part of the effort
- All future consumers of the original inspiring work benefit from the tribe’s creation
Lessons from Apple
Apple will continue to thrive as a company after the passing of their great leader Steve Jobs. There is no question Jobs brought unique perspective, vision and systems to Apple but he was also great at finding people who shared that passion and skill for a day like this one when he is no longer able to contribute to the company. Steve Jobs was a father, as husband and then a CEO. His legacy will be grand not because he built a profitable enterprise, but because he improved so many lives in the process.
Steve Jobs was always human
Steve Jobs built a company that ignored the recession and has continued to outpace all competition in most categories they participate in. Apple wins on spreadsheets because they are the most human company I’ve ever dealt with. [Read more…]
The internet is changing business again. Renting content is the next phase of accessing content via the internet.
The stages of ownership.
- Access to individual physical goods in person only
- Access to physical goods by catalog, ordered through the mail and delivered to consumers through the mail.
- Same as #2 but goods could be ordered by phone then delivered by mail.
- Catalogs posted on-line – call or use internet to order physical goods.
- Digital goods sold on-line and delivered via mail or digitally.
- Individual digital goods delivered on-line.
- Catalog of digital goods offered through subscription while computer is on-line.
- Catalog of digital goods offered through subscription while computer is off or on-line.
When what you want can be digitized it can be much better for you and for the customer to create a subscription model.
Where I rent:
- Access 15,000,000 songs with Spotify.
- I rent access to tens of thousands of movies on Netflix.
- Amazon is considering offering books rentals.
- And then there’s the good ol’ library
What can you offer?
Can you offer something to rent? Do you have something you can digitize and offer on a continuous basis? Today’s consumers don’t need to own goods, they want to own access to goods.
One more example of renting access…my new office.
Do you have examples in your life of renting access vs. owning? Do you have anything you can offer a subscription to?