Time – If you’re not meeting consistently then the group won’t matter.
Access to your network – You’re going to refer your people to them and them to your network
Skills/Goods – If at all possible you should apply your skills to the group and/or offer your goods to them.
Focus – Spend time helping others with their situations
Travel – Mastermind groups should meet in person
Vulnerability – You’re going to have to be yourself with these people
Humility – Receive feedback on your ideas, mindset, words, actions.
Envy is an easy emotion
Envy comes quickly.
Your envy muscles are strong because you’ve been trained by advertisers to want, all the time.
The internet filters everything
When you feel envy what you’re really saying it, “I want their filtered experience more than my unfiltered experience.”
Of course you do! Filtered, cropped, and edited is always better than our real life. It’s also not realistic.
Instead of wishing and wanting I want to encourage you to take action to end envy.
Three Things You Can Do To Curb Your Envy
1. Unfollow – Unfollow people on social network that make you feel like you’re missing out on life.
2. Be Grateful – Set a three-minute timer and type out everything you’re grateful for. You’ll probably need a lot more time.
3. Ship – Create something and publish it online.
On Wednesday I’ll Teach You How To Publish Online
I felt envy for people that were making things online until I started creating.
I bought a simple program called Screenflow*** and started producing videos to put on YouTube. Some of them have received tens of thousands of views and eventually brought me income as my authority grew.
When you do the work you feel less envy
I want to help you do the work.
I want you to know how to create online teachings that reach a lot of people. Whether you sell them or not is up to you, but after Wednesday you’ll know how to make them.
*** – Affiliate link. Thanks for helping feed my kids if you buy Screenflow. There’s a trial version too so you can try it before you buy it.
This might piss some people off, but it has to be said.
The old ways of internet marketing still work, and that’s sad.
Since I’m teaching a free class twice on Wednesday on the one tool that’s essential for building an online course, I thought it was a good time to address this.
The Two Reasons People Teach Online Classes
To tease you. This is the worst. They give enough information to entice you into buying something, but not enough to help you if you don’t buy something. They string out the process and play to your emotions. They automate webinars in ways that deceive, instead of automating in a way that gives you flexibility and choice.
Teasing is the worst because you get no value for the time you’ve spent watching. You only get a sales pitch.
It’s like a fake worm on a hook. You take a bite, and you get hooked, but don’t even get a snack out of the deal.
To be generous. This is the best. Blog posts and podcast episodes are helpful, but there’s nothing as powerful as learning live, and being able to interact with other students and the teacher. Generous marketers let their teaching speak for itself.
They don’t sell hard. They don’t create false scarcity. They don’t create fake countdown timers that reset every time you reload the page. They don’t manipulate or pressure people.
After they add value they confidently ask for the sale. If customers don’t buy then the marketers sleep well, knowing that they helped people. They create no regret for their customers, just good will.
There isn’t much middle ground. You either help people, or you tease them.
As a customer, you should run from the tease offer and consider the generous one.
Join Me For The Good Kind of Free Class
Click below to register to attend the free class I’m teaching on Wednesday at 9 AM or 3 PM CT on the only tool you need to create an online course. No teasing, I promise.
I made $1,183 on-line today. Making money on-line isn’t as easy, or as difficult as you think.
Why It’s Easy
Last week I made a digital product using my laptop and a $60 webcam.
It took me about 30 hours of work. I mentioned on Facebook that I was making the course and sold five copies to a few friends at an early bird price. Yesterday I woke up with an empty day and I asked myself what I feared, and it was selling my newly created product.
Fear is more often a sign pointing you where you should go next than a sign of what to avoid.
So yesterday I built the sales page, and added two levels to the course, so it had three levels to choose from. I created a webinar for people to register for and started sending out Facebook updates. I also sent one email to 2,000 people on my list. I asked some friends to share about the webinar on Facebook, and three or four did.
Building The Webinar
When I woke up this morning, I built my slides for the presentation. At 10 am I taught 40 people (80 had registered), and nine of them bought the course. That’s a conversion rate of 23%. Pretty awesome.
That sounds kind of easy when I’m vague about it. The truth is, it is easy for me because I’ve been doing it for several years. Making courses, hosting webinars, and asking people to buy things isn’t hard for me.
There are parts of having an on-line business that are difficult.
The Difficult Part
Most people don’t have 30 hours in one week to create a digital product.
Most people don’t know how to create tutorials, build courses, create sales pages, host webinars, and teach strangers through the internet. Most people don’t have 2,000 people to invite to their webinar via email, and don’t have well-connected, generous friends who will share about the event.
I only had 80 people register for the class. Let’s assume 3,000 people saw the event. That’s a 2.7 % conversion rate.
The Reality Of Making Money On-Line
We need more people in the world telling us the reality of making money on-line. It’s not as easy as they say it is. After you learn some skills, it’s not as hard as you think it is.
I have friends who make millions of dollars through the internet. It’s an awesome thing, but don’t assume it’s as easy as they make it look.
What can you do now?
Get better at what you’re good at.
Start creating helpful, inspirational, beautiful, practical, funny, detailed, (pick your adjective) content.
It’s harder than it looks but things that are difficult are usually worth it.
Stop Wondering Which Tools To Use!
Want to make money doing digital coaching, running masterminds, or podcasting? You need the right tools. Actually, you only need one tool.
Tomorrow (January 26th, at 10am CST) I’m going to teach a free class so you’ll know how to use the same tool for;
- Paid digital coaching
- Running masterminds
- Podcast recording
There’s No Risk!
If you don’t learn something new I’ll send you a $10 gift card to Amazon. No questions asked!