Take Permission

The Right Tools & Mindset For Success

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How To Learn What Your Audience Wants To Buy

This isn’t the first step. First, you need an audience.

After you’ve got an audience, you should ask them what they want, and then make it.

Why Make Things?

Make it because it will help them.
Make it because making is difficult.
Make it because creating is better than consuming.
Make it because every time you do, you’ll get better at creating.

How To Poll Your Audience For Free

Here’s a simple 10-minute video on how to poll your audience, so you know what they want.

Bonus: Add Them To Your Email List

You can add people who complete your questionnaire to your email list with their permission. This can be done through the method I show in the video or by using a service called Zapier which connects services like a Google Form and your email service through their “zaps.”

Click here to watch the video

How To Learn What Your Audience Wants To Buy

Featured Resource:

Learn exactly what your audience wants with this step-by-step guide.

How To Know Audience Cover

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How To Create ConvertKit Automated Broadcasts When You Publish A Blog Post

The Power of ConvertKit Automated Broadcasts

ConvertKit automated broadcasts are a massive time saver if you use ConvertKit and blog. ConvertKit wants to save you time so it does some heavy lifting for you with a few minutes of setup.

Every time you post to your blog ConvertKit can create a broadcast automatically. A broadcast is their name for an email sent to your subscribers. You’ll get an email notifying you that the broadcast is ready to review and send out. You can then review that broadcast and make changes, or send it out automatically if you don’t want to make any changes to it.

Automated Digest Broadcasts

You can also send out a digest broadcast to your subscribers. The picture below shows what the text looks like in a digest format. ConvertKit automated broadcasts compile your posts into an easy to read list, including snippets of text from the posts.

Screenshot 2017-01-10 11.11.08

Tutorial Video

Here’s a video on how to set it up inside your ConvertKit account or you can watch it below.

Don’t Have ConvertKit?

If you don’t have ConvertKit then use this link to sign up. Full disclosure, I get a 30% commission when you sign up for ConvertKit. It is my provider of choice and I stand behind my recommendation.

Click here to get ConvertKit

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What Should I Buy Next? How To Hide From Real Work

What program do you use for writing?
What kind of mic do you have for podcasting?
What do you find images for your blog posts?
Where do you host your blog?
What do you use to host webinars?
What does your swipe copy say?
What day do you close cart?
What are your price points?
What’s your refund policy?
Where do you host your course?

They are all equipment questions. Anyone with money can buy equipment.

Getting ready is the popular way to avoid doing the actual work.

Getting equipment isn’t scary, it’s hiding from real work.

Getting ready doesn’t put you at risk for rejection. No one will tell you to stop equipping yourself. Equipment is a path others have taken. You look and feel so busy preparing but you’re not any closer to shipping.

Until you can be rejected, you’re nowhere near the path to clarity.

Stop equipping yourself. You’re just stalling.

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The Map Isn't Wrong, But You're Forgetting Something

840 view andy traub
Driving east on 840. Not the fastest route.

I use the Waze driving app every time I drive. By default, it gives you one route and starts navigating. What most users don’t know is that Waze offers more than one route. You have to hit one more button to see them. Where I live, the other routes are always prettier.

Waze’s default filter is speed. That’s not my default filter.

Tools can help, but we choose what’s easiest to our detriment. (highlight to share)

It’s ok to want a map, but if your only filter is “get there fastest” you’re missing out on a lot. Use tools and courses, but filter the directions.

I choose the prettiest route.

What’s your filter? Are you applying it?

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Why Internet Marketers Are Losing Trust

Gary Vaynerchuk’s book title Jab, Jab, Jab, Right Hook – was a summary of how you should connect with a potential customer multiple times before you ask something of them. Gary strikes me as one of the good guys based on how generous he is with his content.

Unfortunately, the principle of generosity is dying among many internet marketers. (Highlight to Tweet) Like a car stuck in one gear, they are stuck in selling mode, and it’s bad for the whole industry.

I recently spoke with one of the biggest names in internet marketing, and they said they had no interest in teaching their audience with no sales pitch included because they didn’t need to teach anymore. They just sell now. All. The. Time.

It’s true. I get their emails. I see their Facebook ads. They just keep selling.

Permissible? Yes. Beneficial? No.

Are they allowed to do this? Absolutely. They’ve built up their email list and social media following, and now they’re cashing in. But, not everything that is permissible is beneficial.

Customers and fans feel tricked when someone is generous with them and then sells, and then just keeps selling. (Highlight to Share) It’s not the selling that’s unhealthy; it’s the obsession with selling.

There is generosity in selling something helpful to other people but if all you do is sell, I think you’ve lost your way.

Many have lost their way.

You can trade your lists with your friends and sell, sell, sell, but it’s going to have diminishing returns. (Highlight to share)

Why People Are Tired

People are growing tired of the launches, the promises, the complexity, the price tags on every solution. They want a human connection. They want empathy. They want a guide. They want a sojourner.

Maybe people just want a quick fix, and they’re willing to pay for it, but I’ve never bought a product that provided a quick fix for me other than a fast food meal and a band-aid. Quick fixes, it turns out, are like putting duct tape to slow a leaking tire. It might hold the air in for a bit, but it’s not a long-term solution.

These people will just keep selling, and many will keep buying. I’m unsubscribing. I’m letting Facebook know I don’t like that ad. This isn’t a whine fest; it’s a reminder to all of us in the content marketing space to keep adding value no matter how large your list grows.

Trust can be earned, and trust can be lost. It’s up to you. (Highlight to share)