Take Permission

The Right Tools & Mindset For Success

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The Secret To Gaining The Attention of Influencers

1. Stop Trying To Impress Them

Influencers are used to people trying to impress them so don’t try. The influencers that I know don’t want to be impressed, they want to know that you’ve taken what they’ve shared and done something with it.

2. Find Ways To Serve Them

If you see a place that they can be helped, help them. Buying them a random gift is nice but many won’t even accept gifts because people so often give them with strings attached.

3. Spread Their Work

My friend Jeff once bought a copy of every single of Seth Godin’s books for someone. It was a generous gift for the person who won the books and it flattered Seth. He did it because it was a nice gesture to Seth but more importantly, it was a way of spreading Seth’s ideas.

Another idea is to dedicate an episode of your podcast or a blog post to their best ideas. Yes, you can mention them in a tweet after you’ve done this and maybe they’ll find it but the goal isn’t just to gain their attention. The greater goal is to introduce them to new people.

Agenda or No Agenda?

So the secret to gaining attention is to point others to your influencer. If you don’t gain their attention the worst case scenario is you served someone that you admire. That’s not a bad worst case scenario.

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How To Conduct Good Podcast Interviews

There’s no secret to conducting good interviews. It’s about preparation.

My friend and personal podcast coach Jeff Brown is offering a pre-interview checklist for you to make sure your interviews are the best they can be. He’s interviewed many of my heroes and he always does a spectacular job.

Once you get the free checklist, he’ll follow up with you about his course on podcasting that he’s launching soon.

I trust Jeff and encourage you to get his checklist if you have a podcast or have ever considered starting one.

Read To Lead Podcast

Check out Jeff’s podcast while you’re at it. ReadToLeadPodcast.com

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You’ll Write Like Seth Godin If You Use This Tool

The key to Seth Godin‘s success is a little known Mac-only word processor called Nisus (pronounced Nice us). If you use that software, you will write like Seth Godin.

Using Nisus will enable you to write a blog post every day. Using Nisus will empower you to express yourself for pennies to the entire world when you publish your thoughts to a blog.

The Truth

Of course, Nisus isn’t the secret. Nisus is a tool. Replace the word Nisus with Scrivener, Evernote, Google Docs, a Notebook, ByWord, TextEdit, Word, or Pages. It doesn’t matter which program you use, it matters that you’re using a tool consistently.

The reason Nisus works for Seth is it has become part of his routine. That’s what you need. You need to pick a program and use it, every day.

The process advice that makes sense to me is to write. Constantly. At length. Often. Don’t publish everything you write, but the more you write, the more you have to choose from.

Seth Godin

 

The Best Tool For You

On Tuesday (August 30th) I’m hosting a class at 10 am and 9 pm CT to teach you about the seven different writing programs you can use to write more consistently. Some will help you more than others, so I hope you’ll come learn about them.

If you can’t make it live, register anyway, and I’ll send you a replay.

Seth’s secret isn’t Nisus; it’s consistently using Nisus. Some programs are better than others, though, and I’ll teach you which ones I think you should use during the class.

“Too Much” Isn’t The Problem

You don’t write too many words.
You don’t publish too often.
Your problem is being brave, consistent, and disciplined.

I know the feeling.

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Free Class: The Seven Best Software Programs To Help You Write More, Faster, & Better

There are dozens of programs you can use to create content but which ones should you use?

Evernote?
Google Docs?
ByWord?
Scrivener?

In the two free classes I’m teaching next week you’re going to learn the perfect program for your writing. The answer won’t be the same for everyone so I’ll be covering seven different programs and taking any questions you have. 

The identical classes are on Tuesday, August 30th, 10am and 9pm Central.

 
Register For The Free Class

How About A Replay?
That’s a great idea. There will be a replay if you register. I hope you’ll attend one of the two classes live so you can get your questions answered but if you can’t I’ll send you a replay.

Are You Selling Something?
After the class I’m inviting a small group of creatives to become founding members of Creators Academy. It’s a community of creatives that want to build their platform through writing, videos, webinars, email marketing, and blogging.

Why Did You Tell Me You’re Selling Something?
Because I hate it when people try to invite me to a “free class” and don’t tell me there’s a pitch at the end. This class is free and you’ll get value from it, but I would ruin the good will I’ve created with you if then I pitched you out of nowhere.

 

Register For The Free Class