It’s important to get readers to engage with your site and one of the best ways to do that is to use the “more” tag when writing a post. Here’s an example from my last post.
It’s a small bit of code you can place in the middle of your blog post that will show everything before that point on the home page but force the reader to click on the link to view the rest of the post. This draws the reader onto the page where they can leave a comment, “Like” or tweet about the individual post. There are a few variations of what the more tag displays on your page. In my theme it’s “Click to continue…” which is pretty boring.
You can very easily customize your more tags and here’s how.