Make your life easier, get every post sent to your inbox by clicking here.
Your business can be part of a bigger story.
The primary goal of every business is to make money because without money the business can't continue to operate. Money is like water though, it's hard to hold on to very long and it won't satisfy all your needs.
There's a bridal store in my city that wants to do more than sell dresses. They want to be the first stop on the road to a healthy marriage. They're replacing the gossip magazines with marriage books. They're training their staff to help brides get the resources they need to start their marriages right. They're having conversations and asking questions that matter so they can offer help that matters. They still want to sell dresses and tuxes but that's not the ultimate goal anymore.
I'd rather buy a wedding dress (or a tux) from a store that cares as much about my marriage as my wedding day, wouldn't you?
What's the ultimate goal of your business? Find one soon for your sake and for your customers.
Make your life easier, get every post sent to your inbox by clicking here.
