I made $1,183 on-line today. Making money on-line isn’t as easy, or as difficult as you think.
Why It’s Easy
Last week I made a digital product using my laptop and a $60 webcam.
It took me about 30 hours of work. I mentioned on Facebook that I was making the course and sold five copies to a few friends at an early bird price. Yesterday I woke up with an empty day and I asked myself what I feared, and it was selling my newly created product.
Fear is more often a sign pointing you where you should go next than a sign of what to avoid.
So yesterday I built the sales page, and added two levels to the course, so it had three levels to choose from. I created a webinar for people to register for and started sending out Facebook updates. I also sent one email to 2,000 people on my list. I asked some friends to share about the webinar on Facebook, and three or four did.
Building The Webinar
When I woke up this morning, I built my slides for the presentation. At 10 am I taught 40 people (80 had registered), and nine of them bought the course. That’s a conversion rate of 23%. Pretty awesome.
Sounds Easy!
That sounds kind of easy when I’m vague about it. The truth is, it is easy for me because I’ve been doing it for several years. Making courses, hosting webinars, and asking people to buy things isn’t hard for me.
There are parts of having an on-line business that are difficult.
The Difficult Part
Most people don’t have 30 hours in one week to create a digital product.
Most people don’t know how to create tutorials, build courses, create sales pages, host webinars, and teach strangers through the internet. Most people don’t have 2,000 people to invite to their webinar via email, and don’t have well-connected, generous friends who will share about the event.
I only had 80 people register for the class. Let’s assume 3,000 people saw the event. That’s a 2.7 % conversion rate.
The Reality Of Making Money On-Line
We need more people in the world telling us the reality of making money on-line. It’s not as easy as they say it is. After you learn some skills, it’s not as hard as you think it is.
I have friends who make millions of dollars through the internet. It’s an awesome thing, but don’t assume it’s as easy as they make it look.
What can you do now?
Get better at what you’re good at.
Start creating helpful, inspirational, beautiful, practical, funny, detailed, (pick your adjective) content.
Keep shipping.
It’s harder than it looks but things that are difficult are usually worth it.
