My dad sometimes buys everyone in our family a lottery ticket when we’re home for the holidays. That’s as close as I get to the lottery. Some days though I feel like business owners ask me how to win the “internet lottery”. The “internet lottery” is where you don’t have to do very much work to promote yourself and in fact Google does all the work for you. It doesn’t cost that much to play and it doesn’t take very long to find success. Sound like a lottery doesn’t it? The problem with the internet lottery is the same problem with the real lottery. You’re better off not participating at all. You’re better off depositing your time and energy into something more authentic, more personal and more likely to succeed.
I started my business one year ago. I help businesses use the internet to grow. Every day I work with people who want to be where I am in my business. Others want to be where the co-host of my podcast Cliff Ravenscraft is. Others want to be where my friend and favorite author on careers is. Here’s what I tell them.
“You want that? Call me in four years. Care for people for four years and you’ll have tremendous success.”
It takes time to build credibility, to grow your skills, to gain the trust of clients and to figure out how to run your own business. Google keywords, search engine optimization and posting content to multiple sites are all distractions for the most part. The key to success for the men I mentioned above and others like Justin Lukasavige, Chuck Bowen, Seth Godin or Dave Ramsey is that they all help people FIRST. They have found success because their first move in any relationship is to help the other person. They genuinely care.
So if you want to succeed on-line then do what successful people do on-line;
1. Care about people
2. Teach about things that will help others find success
3. Care some more
Today 5/7/2010 at Noon Central my friend and I are opening registration for an on-line course we’re teaching in a few weeks. From Pretender to Presence is a four week online class that will teach you how to establish a presence online, even if you stumble around technology. We’ve already got people standing in line ready to register because they trust us and we’ve cared for a lot of people. You don’t always get paid for caring but I guarantee you you’ll NEVER get paid if you don’t care first.
You can check out our on-line course then go to www.CoachRadio.tv/Biz
Most importantly remember that I want to help you succeed using the tools available to you on the internet. Contact me and I’ll help you if I can. I care.
318-996-8324 – My direct line
