Post 7 of 26 of The Self-Publishing Series
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If you trust an author you will buy their book but why do you buy a book from an author you don’t trust? You buy their book because you trust someone else who says it’s a good book. That’s a long way of saying that endorsements influence your buying decision. Amazon.com gives you control over several parts of your book’s page on their site and the very first one after your book description is another area you control, the endorsements area.
To get the self-publishing posts emailed to you click on this link.
To ensure that you get maximum impact from the endorsements you receive make sure you format them the endorsers name first or last and bolded and on their own line. If you leave their name on the same line as their endorsement you risk having readers miss their name and the true power of the endorsement.
Some books don’t have endorsements because their author didn’t go through the work of setting up their Author page at https://authorcentral.amazon.com/
It’s through that link that you are able to navigate to your book and add endorsements.
Simply choose the name of your endorser and bold their name, title and contact information.
It’s interesting that such an important part of your book sales page is found in a completely separate part of the book setup process. Now you know.
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