I follow a few guys through social media channels that run a company called 37signals. You can find them on Twitter at dhh and jasonfried. These guys curse often, they’re kinda cocky, they’re really wealthy and I’ve never heard them apologize for anything. I love those guys. I love them because…
They have opinions that divide people so they know who is with them and against them.
They speak from a perspective of being successful.
They are consistent in their message.
They don’t hate people who disagree with them.
They don’t spend very much time worrying about competition.
They don’t get into politics, they just run a great company.
My hero is Jesus, there’s no doubt about that. But these guys are studs because they have opinions that challenge me. You should buy their book. You’ll learn something about having an opinion and it will help your business. A pretty good deal for 12 bucks.
