
This is not a unique image of Michael Arrington. He’s a millionaire, a very powerful voice in the internet world and generally angry. I feel sorry for him. I really want to give him a hug and help him be happier. If you’ve never heard of Michael Arrington take a minute to learn about him on his Wikipedia page then come back.
Nice to see you again. Pretty important guy huh? He’s done a lot of cool stuff, important stuff, game changing stuff. He’s his own brand. He is proof that you build a brand any way you like. Donald Trump reminds me a lot of Arrington. Their brands have a ton of value but I’m not buying whatever they’re selling.
Make a choice
You can build your brand by adding unique content to the world. You can make your family, your office, your corporation or you country better. You can also be a jerk. Maybe I’m being naive but if your going to build your brand around being a jerk then just don’t build it. Things that don’t make people better shouldn’t be encouraged, idolized or given our attention (maybe I shouldn’t have written this blog post then). So look away and find people worth following.
Follow these men
They are great writers, fathers, friends, leaders and husbands. They are they own brands and I’m buying whatever they’re selling.
Chris Guillebeau
Andy Andrews
Dan Miller
Jon Acuff
Seth Godin
Mitch Joel
If you want a woman to follow check out Jamie The Very Worst Missionary.