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On this episode of the Unofficial Linchpin podcast I talk with Michael Hyatt. He’s the author of the NYT best selling book Platform; Get noticed in a noisy world, a popular keynote speaker, he has a leadership role for the SCORRE and Launch Conferences. Mike is an equipper of writers and leaders through his blogging, products and teaching at MichaelHyatt.com.
I know you’re going to love this interview with Mike whether this your first time hearing from him or you’re a long time fan. In this 30 minute episode Mike talks about several topics publicly for the first time. We explored the blessings and curses of having a healthy on-line following and frankly I think it was a great conversation. If you have a question for me, feedback for this or other Linchpin episodes or have a guest you’d like for me to invite to be on the show call me at 615-200-TAKE or shoot me an email at [email protected]
- Tribe demographics: Describe your tribe Mike. What’s their demographic as we sit here today at around a quarter of million people connected to you via your blog, email and twitter followers.
- Over half male
- 93% are leaders
- International audience is growing
- Tribe growth: Give us a timeline of the growth of your tribe over the last five years?
- 700 visitors – 20,000 a month
- Started being consistent three times a week
- Some of the content got noticed by Lifehacker and other sites.
- Got involved in social media (Twitter)
- Most people quit before the inflection point
- Keys to growing your tribe: Mike, what are the things you’ve done over the last five years that you attribute that growth to?
- You feel the pressure to manage your image in a way that creates something artificial.
- Unexpected realities of a large tribe: What have you experienced because of the size of your tribe that you were unprepared for? What have you done to fix that?
- Being an introvert makes it hard to be known.
- Shots come
- Unexpected benefits of a large tribe: What are the greatest benefits of having a tribe?
- A large platform gives you options
- “I’ve never shared this publicly”
- I was a literary midwife.
- Motivation: How does having a large tribe affect your motivation?
- I consider it an immense privilege.
- It affects the quality of what I do. I don’t take anything lightly.
- I forage for my tribe.
- Satisfaction: What is the key to being satisfied in the size of your audience? Do you have a goal for followers, readers, buyers of your book, attendees at the SCORRE or Launch or Platform Conference (I know that one’s coming up in February).
- You have to take into consideration what your strengths are
- Strength Finders
- Mike is an achiever so he has to see growth but
- I don’t care where you are in your journey, you’re still in the middle of it.
- Longevity: You know many famous people. Authors, musicians, artists, business people. Inevitably you’ve seen some of them handle their success well while others have had horrible experiences because of that same success. What advice do you have for people like myself that have a smaller tribe but want to be prepared for the growth so that I don’t experience the same personal failures you’ve seen others experience?
- When the public life got ahead of their personal life.
- I know when I’m in my danger zone when I’m not taking care of myself.
- Self care is vital.
- The root system is bigger than the actual oak tree
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