Oxymorons….Amicable divorce.
Controlled chaos.
Doing nothing.
Words that exist together but don’t really exist.
“Run my social media” is another oxymoron. Unfortunately it’s becoming less of an oxymoron and more of a cliche. I help people learn more about the social media tools, lingo and landscape. There are rules to tweets, strategies for businesses to grow and tricks to navigating this new space. Never have I and never will I pretend to be someone else in social media though. Social media can be done by employees of a company but when you start paying someone to pretend to be someone else then you just whored out your social media personality.
I can’t pretend to be you. You can’t pretend to the president. God only made one of you and one of me and that’s intential.
Social media starts with the word “social”, not “delegated” so if your business isn’t finding it useful then maybe it’s because the person behind the profile isn’t really a person at all, they’re an actor playing a role.
The tools available to all of us make social media scalable in a way we never dreamed of. It is entirely possible to communicate with thousands of people through your mobile phone or using a site like http://www.Hoosuite.com. Don’t be a fraud. Find people who care about their/your company and let them interact with customers. CEOs, presidents and managers can all manage the social media channels.
Here are three steps to success in social media;
1. Listen
2. Act human
3. Repeat
