The newspaper tried to interrupt my reading by using a full page advertisement but it takes me about 1 second to turn the page and avoid the ad. That was their business model. It doesn’t work anymore because well, I don’t get the paper. I can get all that news on their web site. Now they interrupt me with sliding banner ads that cover the content on their web page so I switched to get the RSS feed of the same stories.
2. Don’t try to talk about price so much. I’ll pay more if you’re more human.