Think like a child
My daughter is 19 months old. She can speak, sortof:
“Please” = pees
“Thanks” = tnx
“Mom” = mum
“Dad” = did
She simplifies words. She’s a simple person. She also uses simple things. She’s no good at the Wii, the tv remote, books with pages that easily tear or anything with a keyboard. Those things aren’t simple, at least simple enough for a 19 month old.
Make it easy
The iPod and iPad we own are easy for her to use. The user only needs to know where one button is to start the device or go to the main screen. The navigation device is dependent on contact with human skin so that’s pretty inclusive. What is simplicity worth? I think it’s the difference.
It’s the difference between someone returning your product or keeping it.
It’s the difference between closing a deal in one meeting instead of ten. The more meetings, the less likely you’ll close the deal FYI.
It’s the difference between having competition or setting the standard for competition.
Get a mirror and start stripping
Look at your service, your store, your advertising, your answer when people ask, “What do you do?”. Leave the details in the training manual and tell me how it makes my life/business/family better. Look at yourself and strip away the extras. They more often confuse than convert. Everything else is a detail and the devil is in the details. People don’t like to deal with the devil. He’s tricky.
