The Right Tools & Mindset For Success
[audio:http://traffic.libsyn.com/andytraub/22ReasonsNotToShip.mp3]
Listen to my 22 lousy reasons…
1. I really need a new computer
2. I need a new logo
3. I need better pens
4. I need a better office
5. I need some business cards
6. I need a better microphone
7. I need more Twitter followers
8. I need more of a track record
9. I need more experience with clients that are that big
10. I need a better desk
11. I need a stronger voice
12. I need more blog posts [Read more…]
I’m a faithful Mailchimp subscriber and it’s the best email marketing company in existence today. They put together a lengthy but fully entertaining video of how not to market through email. If you’ve got an email newsletter list or you are considering building one then please watch this video for the sake of those on your list and your own education.
Learn more about Mailchimp HERE
Oh yeah, if you’d like to be on my enewsletter list you can sign up HERE
Audio version of this post:[audio:http://traffic.libsyn.com/andytraub/5tipstoberemarkable.mp3]
This picture took 34 months to make. It’s not a serious of pictures though. It’s one picture. You’re actually seeing the destruction and construction of a building as taken by Michael Wesely in 2001. A snapshot is forgettable. An image taken over three years is memorable and remarkable. So here’s the question, “Is your marketing plan forgettable or remarkable?”
Old Spice had a marketing campaign a few weeks ago and the critics are already saying that it wasn’t a success because Old Spice hasn’t seen an immediate jump in sales. Were they really expecting people to run to the drug store and buy Old Spice? I think they’re trying to build something remarkable and they’re off to a great start (see the videos here). Instead of looking at your social media plan or your web traffic as a 3 month or one year campaign why not look at it from a different perspective. Will is be perceived as remarkable?
Remarkable is hard work and most people actually think social media marketing is less work than traditional marketing. In fact social media marketing is more difficult because it requires transparency in a way that traditional ads do not. No one ever expected the Ronald McDonald to create personal videos for kids and post them on the internet. It’s easier to just create a packaged message and let it run. Old Spice created something remarkable b/c they took part in conversations with real people. [Read more…]
This week I sat down to talk about my journey with my good friend Kevin Miller, founder of the Free Agent Academy. It’s not every day that someone asks me to talk about how I’ve found success advising companies on how to use social media to grow their customer base and deliver better service. It was perhaps my favorite interview of all time and at the same time a very humbling experience. In the first 60 seconds of the interview I tell Kevin what percentage of my success I am responsible for. Hint: it’s a small percentage.
If you’d like to hear some strong opinions then hit play. If you have disagreements or questions about stuff I’ve said then this is the place to voice them (in the comments below). I welcome the opportunity. Thanks for listening.
[audio:http://www.traubhosting.com/andytraub/audio/KevinMillerFreeAgentAcademy7.23.2010.mp3]
Right click to download Andy’s Story with Kevin Miller
He was going to pay me thousands of dollars and I was going to take it. He wanted to pay me to help him promote a legitimate product to a demographic that really did need it. There was a problem though. He bought a list of email addresses but didn’t really know who they were.
I asked him if it was a list of people that had asked to get information from him specifically. He said that they had all opted in at some point. “Opted in to what?” I thought but didn’t ask.
If there’s on thing I’ve learned from reading 4,648 Seth Godin blog posts it’s that permission based marketing is the most powerful way to gain allegiance and build a business. For more than a few thousand dollars I thought I could let it slide. It would be about [Read more…]
