Business is mostly about how you think
There are idols in the internet world and one of them is Jason Fried of 37Signals.com. He and his biz partner David Heinemeier Hansson have built a company that many in the startup world idolize and then seek to duplicate. I do use a few 37Signals products but the greatest gift I get from 37Signals is the attitude they carry. They are totally ok with the word “No”. They are happy to lose certain customers. They build and run a business that they love not because of the money it produces but because of the problems it solves.