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How To Create ConvertKit Automated Broadcasts When You Publish A Blog Post

The Power of ConvertKit Automated Broadcasts

ConvertKit automated broadcasts are a massive time saver if you use ConvertKit and blog. ConvertKit wants to save you time so it does some heavy lifting for you with a few minutes of setup.

Every time you post to your blog ConvertKit can create a broadcast automatically. A broadcast is their name for an email sent to your subscribers. You’ll get an email notifying you that the broadcast is ready to review and send out. You can then review that broadcast and make changes, or send it out automatically if you don’t want to make any changes to it.

Automated Digest Broadcasts

You can also send out a digest broadcast to your subscribers. The picture below shows what the text looks like in a digest format. ConvertKit automated broadcasts compile your posts into an easy to read list, including snippets of text from the posts.

Screenshot 2017-01-10 11.11.08

Tutorial Video

Here’s a video on how to set it up inside your ConvertKit account or you can watch it below.

Don’t Have ConvertKit?

If you don’t have ConvertKit then use this link to sign up. Full disclosure, I get a 30% commission when you sign up for ConvertKit. It is my provider of choice and I stand behind my recommendation.

Click here to get ConvertKit

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Why a free chapter is a lousy thing to give away if you want to sell a book

Post 3 of 26 of The Self-Publishing Series


 
The days of being teased are over
Do we really want to play the warehouse food sample game? I appreciate that you want to show me a bit of your book but you’re going to give me one chapter? First, it’s not hard to write one good chapter. Second, giving away a chapter of your book is like giving someone one digit of your phone number (Tweet That). Is it really your number? Sure. Does it move the relationship forward? Not really. My advice is to be stupid generous and see what happens. We’ll get to that later.

Why your free chapter has absolutely no value
Giving one chapter away has lost its value because of, you guessed it, Amazon.com. I can download a “free sample” of every book in the Kindle library and Amazon doesn’t require me to join your email list. I also get to see the reviews of other people who have already purchased the book to help me decide if I want to download that free sample.

What else you should give your readers
Two things are usually happening in the exchange for the chapter. Most authors, if they’re smart, are using the bait of a free chapter to get your email address. As the book gets closer to release or when the author develops other products related to their book they can communicate with you. The first benefit of the free chapter is creating a relationship. The second goal of giving away the chapter is to sell more books at launch. This is where I think authors miss an opportunity. If authors really want to sell more books at launch they must out give Amazon. They should give away different forms of those chapters (audio specifically) or some of those products they were going to deliver later.

Here’s an example.
Click here to see the example

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Three steps to making digital products people will buy

There is no secret to converting visitors to your web site into customers who buy your digital products. There is no secret because it’s really simple and after reading this post you’ll know how to do it.

In his book The $100 Startup, Chris Guillebeau lays out simple steps to take when creating products that people will buy. The key to selling is getting in front of your customer with the solution to their problem. Their email address will help you find out what they need and then get in front of them with the solution that you created. You need to ask people what their pain is. If you can find out what their pain is then you can create the solution and charge for it. Using Google Forms I’ve been able to find out exactly what my readers’ frustrations are with their email inboxes. They even gave me a ton of marriage advice. This information is exactly what people want help with and now I can go about offering them a solution.

Here are three steps to making stuff people will buy:

1. Offer free content in the field that you plan on producing a related product for. If you’re writing a book about marriage then give free marriage advice.
2. Gather your visitor’s email addresses. I choose to use a combination of Optin Skin [affiliate link] and Mailchimp [affiliate link] to collect email addresses.
3. Ask your subscribers about the specific area you want to create content for. My sales coach Pierce Marrs tells me all the time, “If you ask the right questions people will tell you exactly how to they want to buy.” People want solutions and if you ask enough questions you find out their pain and can offer a solution.

Give great content, collect email addresses and ask great questions and you’ll make products your readers want to buy.

[note]What are you going to ask your readers about?[/note]
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