Take Permission

The Right Tools & Mindset For Success

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Why my best friends are all rich

Most of my very best friends are what you would consider wealthy. Why is that? Here are a few reasons why.

1. Successful people have better attitudes. They don’t blame the world for their success or their failures. They thank God for their success and take responsibility for their failures. It makes them easy to be around.

2. Successful people are generous. My friends like to share what they have. They aren’t identified by the things they own so they can hold them more loosely.

3. Successful people love what they do. One of my best friends owns a chain of Culvers, another sells life insurance and investments, another paints houses and one sells industrial cooling systems. All of my best friends like what they do for a living. Again, less complaining.
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My journey to self-employment interview

This week I sat down to talk about my journey with my good friend Kevin Miller, founder of the Free Agent Academy. It’s not every day that someone asks me to talk about how I’ve found success advising companies on how to use social media to grow their customer base and deliver better service.  It was perhaps my favorite interview of all time and at the same time a very humbling experience.  In the first 60 seconds of the interview I tell Kevin what percentage of my success I am responsible for.  Hint: it’s a small percentage.

If you’d like to hear some strong opinions then hit play. If you have disagreements or questions about stuff I’ve said then this is the place to voice them (in the comments below). I welcome the opportunity. Thanks for listening.

[audio:http://www.traubhosting.com/andytraub/audio/KevinMillerFreeAgentAcademy7.23.2010.mp3]
Right click to download Andy’s Story with Kevin Miller

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How to add To Do List Templates in Basecamp by 37Signals

For those who use 37signals’ Basecamp service to manage projects this tip might save you some time. If you have repetitive processes for clients/teams you can create templates of to do lists and import them to projects with just a few steps. Here’s how. Let me know if it works for you and specifically what lists you’re automating.

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Television advertising is the only way to go!

kid watching tv

(If you don’t like sarcasm then please stop reading now.)

Television advertisements are the ONLY medium I suggest you promote your business with for the following reasons:

• Consumers believe your claims automatically
• No one skips commercials
• People often send copies of tv commercials they like to their friends on VHS tapes
• It’s very affordable compared to creating excitement through on-line communities
• You have my attention because I am watching tv primarily because I want to see your commercials
• 30 second commercials give me plenty of time to remember your location, phone number and the details of your special.
• You can change your ad instantly!
• The #1 activity people do while watching tv is sleep so you’re guaranteed to penetrate their subconscious mind. (the sleeping part is true…subconscious mind penetration, not so much)

Social media isn’t the ONLY way or the BEST way to market all brands and services.  Television advertising is expensive for most and ineffective for just as many because of its limitations.  If you disagree with me answer this question in the comments section.  If you own a DVR how many commercials do you watch during an hour of television watching?  I’m just sayin’…