Take Permission

The Right Tools & Mindset For Success

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What Should I Buy Next? How To Hide From Real Work

What program do you use for writing?
What kind of mic do you have for podcasting?
What do you find images for your blog posts?
Where do you host your blog?
What do you use to host webinars?
What does your swipe copy say?
What day do you close cart?
What are your price points?
What’s your refund policy?
Where do you host your course?

They are all equipment questions. Anyone with money can buy equipment.

Getting ready is the popular way to avoid doing the actual work.

Getting equipment isn’t scary, it’s hiding from real work.

Getting ready doesn’t put you at risk for rejection. No one will tell you to stop equipping yourself. Equipment is a path others have taken. You look and feel so busy preparing but you’re not any closer to shipping.

Until you can be rejected, you’re nowhere near the path to clarity.

Stop equipping yourself. You’re just stalling.

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The fear of ideas

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Coffee Book session by http://www.sxc.hu/profile/ugaldew
“You can’t read that here.”
Our friend’s 3rd grade daughter brought her Bible to school last week to read it during their designated reading time. Applause to the teacher for building in some time for kids to read books they actually want to read. Far too many kids leave school hating books instead of being hungry for more of them. On this particular day the teacher was gone and there was a substitute teacher. They made a mistake.

It’s not about religious liberty
She told my friend’s daughter that she couldn’t read her Bible at school. My friend’s daughter complied but when she returned home she told her mom what had happened. She was hurt, who wouldn’t? Her choice had been squelched. This isn’t a rant about religious liberty. 99.9% of the people reading these sentences agree that the substitute teacher was completely out of line in terms of religious liberty. The larger issue is the fear of ideas.
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Why Businesses Stink at Social Media – Permission

They don’t ask for permission.

Last week Old Spice showed the world how to use social media. They took one character who had been featured in less than five television commercials and produced over 100 commercials/videos in one day. It worked because they used tools and sites that require permission and options.  Here are their YouTube results as of 7/19/2010

Old Spice used Twitter (which requires you get someone’s permission before you can talk to them) to start their campaign. The videos they created were in response to Twitter messages and were posted on YouTube. That means that people had the choice to watch non-Old Spice videos when they arrived at their destination.  Old Spice resisted the temptation to change the surfing habits of users.  People like sites they’re familiar with. Businesses spend thousands of dollars to build a web site that very few of their customers go to. Old Spice understands that I’m already going to YouTube today so they showed up there.

Social media begins with permission. I see television, print and radio advertising happening like this..
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Experience only matters in high school

I remember my freshman year.  I was no one…for the simple reason that I was inexperienced. I had no experience being a high school kid.  Fast forward…you’re an adult now.  You have an idea that will enable businesses to make more money, increase customer satisfaction.  But how much experience do you have?  Doesn’t matter.  Experience only matters in high school.  In the real world ideas beat experience (at least they should).
So what’s your excuse for not starting something new?  You’re not experienced?  So what? Here’s a tip – If you know more than me about sewing or baseball or electrodes or pillows then you’re an expert in my eyes.  Experts know more than their audience, that’s all it takes. So what are you an expert in and how can you leverage that expertise to come up with ideas that help people.  It doesn’t matter if it’s your first idea and you’re the new kid on the block.  Bill Gates’ first and last company was the eventual Microsoft.  It went through some name changes but overall his baby in the beginning is the Microsoft you know today.

You don’t have to be Bill Gates and it doesn’t have to have anything to do with computers.  It’s not the business sector that decides success, it’s your idea.  No more excuses please.  Start something. The world needs you to make it a better place.