Sales person: “When would you like your product delivered?”
Customer: “How about yesterday?”
I purchased Michael Hyatt’s new book Platform a few days ago when it launched and even though I’m an Amazon Prime member (free 2-day shipping and $3.99 for overnight shipping per item for $79 a year) the delivery was delayed because they didn’t carry enough inventory. That’s Amazon’s fault by the way, not Hyatt’s. I spoke to his “people” and they assured me that Amazon just didn’t believe the demand that the Hyatt team told them was coming. Mike’s a smart guy so I wasn’t upset when I had to wait for the book to arrive because I got it that day. OK Andy, did you get it that day or was it delayed? Both.
When I bought the physical book I followed the directions on this page and I got the book FREE on Kindle and on audio and a ton of other freebies. Mike understands that when we buy something we want it immediately. That’s one of the few reasons people will still drive to Best Buy or their local Apple store. We want it now. Next time you want to sell something, even if it’s a physical product that requires shipping, offer something right away for your customers to consume. We want it…yesterday.
You can get the bonuses till the end of the day (May 25th) at this page.
I’ll be reviewing Mike’s book in a few weeks on the Books For A Better You Show.
Check out the first two episodes where I reviewed $100 Startup by Chris Guillebeau and Love Does by Bob Goff and subscribe if you like it!