Doing something is not your default. Doing nothing is your default. Until something is a habit it’s part of a daily resistance. We habitually get in the shower after we wake up. We habitually check our email first when sitting in front of our computer. We habitually say, “I love you.” as we head out the door on our way to work for the day (at least we should). Very, very few people have a habit of creating. There is a resistance that is real and alive that speaks to us when we think about giving birth to an idea or words or things. Most of the time that resistance wins. Doing something is not our default.
My favorite blogs discuss more than one topic.
They are a mix of encouragement, technology tips and insights, leadership and a strong leaning towards empowered thinking. Mitch Joel, Seth Godin and Michael Hyatt are three examples that come to mind. They write about a variety of topics because they are passionate about a variety of topics. It’s never good when you try to hold back your passions. When you hold your passions inside they’re tear you up from the inside out trying to escape. Your God given passions belong in the world and when you try to keep them inside they get pissed. They haunt you by causing internal turmoil.
You want someone to pick you. They are smarter, faster and better than you in some way. Maybe all they did was do what you want to do before you did. Since they were there first, they have a title or because they have a book, they’re the expert. You stand in front of them and eagerly raise your hand. They scan the line and they pass over you and they pick…no one. In today’s market it’s not just more difficult to get picked, it might be a waste of time.
Your stuff is as good as it is, not as good as “they” say it is
I check my Google Analytics often. It’s a waste of time. [Read more…]
Ok, that’s not true. You can’t really buy a true following of fans, tribe members…whatever you want to call them. Followers can be enticed but they can’t be bought. There’s a really, really normal guy named Jon Acuff who has a killer job working for Dave Ramsey, writes great books and has about 15,000 fans on Facebook. For the record he walked by me a few weeks ago when I was in Nashville at Ramsey headquarters but I’ve never talked to the guy. Anyway, Jon is a really, really normal guy. He’s got gifts for sure but he’s a normal guy. So what makes Jon Acuff so freakin’ special that he’s got 15k fans on Facebook, has three books and a dream job at Ramsey?
I invited Jon to be on my Linchpin Podcast and I hope he can make it because he creates things. He doesn’t wait for permission. He takes initiative. Jon inspires me because he didn’t buy his following, he earned it.
You can’t buy a following but you can care. You can add your gifts to the world. I’m inspired by Jon but not in the way I’m inspired by a movie. I get inspired by movies but then I don’t do jack. Thanks for being normal and for being special and for creating things that matter. I’m doing the same in part b/c of other “normal” guys like you.
Everything has to have strategy behind it.
Get your keywords right.
Use the Thesis theme, it’s better for SEO.
Don’t send your newsletter on Monday mornings.
Offer something free to get people to sign up for your newsletter.
Use a Mac.
Don’t post twice in one day on your blog.
There are all these rules that we’re supposed to follow if we want to be successful. The problem with the rules is that even the rule breakers, the category makers, even they follow some rules. Today you should break a rule. The reason you shouldn’t post twice on your blog in one day is because your last post won’t get read as much. It’ll get buried. But what if I write on my site because my heart tells me to? What if I write because I want to help people, not because I want to do it in the most optimized way? What if we all stop asking for permission and following rules that some other person made up (even if they’re true)?
What if you posted two blog posts today? It might be two more posts than you wrote all last week. According to my calculator that’s an improvement, even if it breaks a rule. Do stuff because you want to do it and stop seeking permission. People who ask for permission don’t really believe in what they’re doing.