He was going to pay me thousands of dollars and I was going to take it. He wanted to pay me to help him promote a legitimate product to a demographic that really did need it. There was a problem though. He bought a list of email addresses but didn’t really know who they were.
I asked him if it was a list of people that had asked to get information from him specifically. He said that they had all opted in at some point. “Opted in to what?” I thought but didn’t ask.
If there’s on thing I’ve learned from reading 4,648 Seth Godin blog posts it’s that permission based marketing is the most powerful way to gain allegiance and build a business. For more than a few thousand dollars I thought I could let it slide. It would be about [Read more…]