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February 2, 2012 By Andy Traub

Three sales tools – motives, feelings, thoughts

Photo by Mariano Arriaga at http://www.sxc.hu/profile/elbrus5

“We don’t, for the most part, work with the invisible space of souls and thoughts and motives and feelings. They’re so abstract and immeasurable.”

– Jennie Allen, Anything

Businesses that have raving fans understand human emotion. How else does a company like Apple charge up to 3X as much for a machine with the same “specs” as a Windows based machine? How can Apple not have focus groups but still get customers to focus so much on their products even before their launched? How does an author make money by giving away his book? How do churches, ministries and non-profits in general get people to give them money?
[Read more…]

Filed Under: Customer Service, Marketing, Uncategorized Tagged With: motivation, pierce marrs

September 21, 2011 By Andy Traub

How to be successful in life and business – It's pretty simple

Manning

God made you special.  He gave you unique gifts, perspective and passions.  If we’re all special why are some of us happier and more successful than others?  The difference between success and failure is the support system around you.  People and books are what make my life what it is today.  That sounds simplistic because it’s not that complicated.

  1. Read good books.
  2. Surround yourself with encouraging people who are as hungry for success as you are.
  3. Take action and seek accountability

[Read more…]

Filed Under: Personal, Productivity, Uncategorized Tagged With: andy andrews, dan miller, dave ramsey, friendships, justin lukasavige, leadership, pierce marrs, podcasting, success

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