“We don’t, for the most part, work with the invisible space of souls and thoughts and motives and feelings. They’re so abstract and immeasurable.”
Businesses that have raving fans understand human emotion. How else does a company like Apple charge up to 3X as much for a machine with the same “specs” as a Windows based machine? How can Apple not have focus groups but still get customers to focus so much on their products even before their launched? How does an author make money by giving away his book? How do churches, ministries and non-profits in general get people to give them money?