Audio version of this post:[audio:http://traffic.libsyn.com/andytraub/5tipstoberemarkable.mp3]
This picture took 34 months to make. It’s not a serious of pictures though. It’s one picture. You’re actually seeing the destruction and construction of a building as taken by Michael Wesely in 2001. A snapshot is forgettable. An image taken over three years is memorable and remarkable. So here’s the question, “Is your marketing plan forgettable or remarkable?”
Old Spice had a marketing campaign a few weeks ago and the critics are already saying that it wasn’t a success because Old Spice hasn’t seen an immediate jump in sales. Were they really expecting people to run to the drug store and buy Old Spice? I think they’re trying to build something remarkable and they’re off to a great start (see the videos here). Instead of looking at your social media plan or your web traffic as a 3 month or one year campaign why not look at it from a different perspective. Will is be perceived as remarkable?
Remarkable is hard work and most people actually think social media marketing is less work than traditional marketing. In fact social media marketing is more difficult because it requires transparency in a way that traditional ads do not. No one ever expected the Ronald McDonald to create personal videos for kids and post them on the internet. It’s easier to just create a packaged message and let it run. Old Spice created something remarkable b/c they took part in conversations with real people. [Read more…]