Take Permission

The Right Tools & Mindset For Success

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My journey to self-employment interview

This week I sat down to talk about my journey with my good friend Kevin Miller, founder of the Free Agent Academy. It’s not every day that someone asks me to talk about how I’ve found success advising companies on how to use social media to grow their customer base and deliver better service.  It was perhaps my favorite interview of all time and at the same time a very humbling experience.  In the first 60 seconds of the interview I tell Kevin what percentage of my success I am responsible for.  Hint: it’s a small percentage.

If you’d like to hear some strong opinions then hit play. If you have disagreements or questions about stuff I’ve said then this is the place to voice them (in the comments below). I welcome the opportunity. Thanks for listening.

[audio:http://www.traubhosting.com/andytraub/audio/KevinMillerFreeAgentAcademy7.23.2010.mp3]
Right click to download Andy’s Story with Kevin Miller

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Permission marketing cost me thousands of dollars

He was going to pay me thousands of dollars and I was going to take it. He wanted to pay me to help him promote a legitimate product to a demographic that really did need it. There was a problem though. He bought a list of email addresses but didn’t really know who they were.

I asked him if it was a list of people that had asked to get information from him specifically. He said that they had all opted in at some point. “Opted in to what?” I thought but didn’t ask.

If there’s on thing I’ve learned from reading 4,648 Seth Godin blog posts it’s that permission based marketing is the most powerful way to gain allegiance and build a business. For more than a few thousand dollars I thought I could let it slide. It would be about [Read more…]