by: Agent Kevin Miller
People with the thought of being self-employed often begin by looking at ‘good opportunities’ out in the market.
“Hmmm…now what is a good online opportunity where I can make money while working from home?”
“What’s a turnkey business (franchise) that I can buy that will pretty much guarantee a decent level of success and quick revenue?”
Sure, they might have some thought to what they know about and like a bit, and try to match that up, but it’s just a side item to what will make money and not be to hard and complex or RISKY.
We come by this naturally, as kids fresh out of college are bred to find a ‘nice job’ or a ‘cushy job’ with sights on a corner office, nice perks, benefits, flex hours and maybe good Christmas bonuses and a wealth of vacation days. Risk and purpose are absent.
Yet here is the bold-faced truth. The vast majority of self-employed people who have succeeded in achieving a business that:
- Supports their lifestyle values,
- Is sustainable and consistent,
- Creates an abundance of money,
- They stick with long term (and pass down to their kids),
- They feel has a beneficial purpose to people,
- They continue to work in even after they no longer need the income from it,
…did NOT begin by looking for an opportunity.
What they did have, or grow into, was this. The ultimate, no-fail franchise:
Calling – they felt an overly strong desire and need for freedom in some area, and saw self-employment as the best vehicle to allow for it. They were usually more frustrated than most at the confines and realities of being an ’employee.’ They had desires and beliefs that superseded committing to ‘the grind’ and merely existing and enabled some risk. Bottom line, they felt called to more. Which is ultimately a result of knowing themselves better than most…being in tune with who they are.
Conviction – that calling become more than a ‘luxury’ or ‘option A’ or even ‘long term goal’. It became a necessity that trumped ‘conventional wisdom’ (definition of conventional is ‘conforming or adhering to accepted standards’). Something gave them faith in the endeavor and it went from “Maybe I should/could” to “I must.” I’m sure you have convictions in your life that you’ve taken action on. At some point you decided to actually get married, or buy a house, or lose weight, or make a drastic move or life change. Something caused you to go from thinking about it and pondering it, to committing and DOING it. Regardless. I did a show on this yesterday after posting a Facebook discussion on “What convicted you?“
Commitment – they took action without a fall-back plan or easy out. They didn’t spend time looking back, and they didn’t just dip their toe in the water and ‘try it out’. They believed, and they went forth. They revised and changed course along the way. They may have even had a catastrophic failure along the way. But you don’t ultimately quit on a conviction. If it’s important enough and you have faith enough…you persevere and do whatever it takes. If a loved one is in trouble on the other side of the world, you’ll fly, float, swim, walk, hike, bike and crawl to get to them. A flat tire or blown engine or broken leg won’t cause you to question the conviction, eh?!
Counsel – they didn’t go it alone. There was a mentor or teacher or partner in the mix. Ask any ‘successful’ free agent if they did it all on their own, and you’ll get a hearty, “Oh wow…no way. I depended on _________ and ________” and they’ll give you their list. But generally a key person or few that were more than a wall to bounce things off of, but were invested to a good degree.
Community – beyond specific counsel, they have a group of fellow free agents that they commune with. Find a free agent at lunch with a group, and chances are 95% it will be with other free agents. Why? They live a different lifestyle, very counter cultural, and tend to flock together. They strengthen and encourage and help each other. They trade info on what’s working and what’s not. And they started hanging with that community right away, not after the fact. They needed the lifeline and nobody else understood the perspective.
So there you go, the five pillars of your no-fail franchise opportunity.
The good news is that it’s available for everyone and anyone.
Believe in themselves, the end game, and that there is and should be and must be…something better than the norm.
The other good news, is that it will cost you. Why is that good? Because we don’t ultimately value what we doesn’t cost us, and you have it within you to pay the price for this. We all, ultimately DO…what we BELIEVE IN. If you don’t like your current circumstance but are daily agreeing to it and not pursuing something more (even on the side), then you prove that you ultimately believe in what you have now. Yes?
So…feel like you want to believe in something better and truer? Do something about it. If you buy the above franchise, you can’t fail.
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