(If you don’t like sarcasm then please stop reading now.)
Television advertisements are the ONLY medium I suggest you promote your business with for the following reasons:
• Consumers believe your claims automatically
• No one skips commercials
• People often send copies of tv commercials they like to their friends on VHS tapes
• It’s very affordable compared to creating excitement through on-line communities
• You have my attention because I am watching tv primarily because I want to see your commercials
• 30 second commercials give me plenty of time to remember your location, phone number and the details of your special.
• You can change your ad instantly!
• The #1 activity people do while watching tv is sleep so you’re guaranteed to penetrate their subconscious mind. (the sleeping part is true…subconscious mind penetration, not so much)
Social media isn’t the ONLY way or the BEST way to market all brands and services. Television advertising is expensive for most and ineffective for just as many because of its limitations. If you disagree with me answer this question in the comments section. If you own a DVR how many commercials do you watch during an hour of television watching? I’m just sayin’…
