What should your web site have?[audio:http://traffic.libsyn.com/andytraub/Web_site_musts_for_restaurants_-_RS002.mp3]
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Websites and restaurants …some common mistakes, tying into social media and making your brand accessible
a. Not having one=bad
b. Having one that is outdated (menus, hours, etc…misinformation)
c. Menus not available
d. No (or not enticing) pictures
e. Not telling any story, no engagement
f. Tout yourself if you’ve earned it – health rating, awards, local best, news articles, reviews
g. Not asking for their information – emails are GOOD
h. Making it a dead end road
i. Connect to your outposts (even the ones you can’t control) – Reviews, social media (FB, twitter, linked in, Foursquare, Yelp, urban spoon, Google Places) other businesses, orgs u support, passions u have (motorcycling, softball, environment)
Chris Brogan – Trust Agents
j. Blog – Tell the stories for the customer to feel like they’re missing out. Yes u can skip the train wrecks
Tip of the week:
Last episode = Web site ranking in results?
- Don’t own one = Buy a URL
- Do own one = Checklist
– The basics (Location, operating hours, picture of outside of your building, menu)
– Social media connections
– Review sites links
– News stories
– Capture emails
– Personality-Story of restaurant, Chef, owners, etc…how it was started, etc.
– Good pics
– Reservations links, OpenTable, prominently feature phone number on every page.
– Banquets, catering, ALL offerings of what we do.
– Gift Cards