Post 6 of 26 of The Self-Publishing Series
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Price…the ultimate question for the author and for some the publisher. Here’s a list of prices and what I believe they say about your digital book.
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$16.99
You’re selling a very short business book about moving cheese
$12.99
You have a NYT best selling book
You have a traditional big name publisher
Your book is over 300 pages (or it has a code to an on-line test – i.e. Strengthfinders 2.0)
You were famous before you wrote your book and you may never write another book again
$9.99
You have a traditional publisher but not necessarily a big name publisher
This isn’t your first book
Your book is over 300 pages long or it’s a business book in it’s first six months of being released
You are selling a very popular form of porn involving a shade of a color
You’ve earned your audience
$7.99
There is no page count requirement at this price
Your book has lots of bonus content
This could be your first book
You understand that some people will not buy your book based on the price alone
You rely heavily on good reviews vs. the length of your work
You trusted Jeff Goins
(These are all references to my book)
$4.99
You want to attract readers who are willing to take a risk on your book
You are still interested in making a decent amount per copy (apx $3.30)
You are more likely to be self-published at this price point or your publisher is running a promotional price
There is little if any extra content added to your book
$2.99
You want to communicate the value of your book but aren’t willing to sell to everyone otherwise you’d price it lower
Your book can be very short at this price point but doesn’t have to be
$1.99
There is little chance you are traditionally published
Your publisher understands that ideas spread better when they’re $1.99
Your book has been for sale for more than six months and you want to sell more by price than momentum (rankings)
$.99
You have a lot of books for sale in the Kindle store
You want your book to spread to anyone willing to take a chance vs. a specific target group
Your book can be any length at this price point
The $.99 gave you a higher sales rank and now you’re going to profit from it by changing your price and charging more
Free
What do you think free says about a book? (There’s a place to comment below…because this is a blog.)
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