The first step to a great website is having a great theme. My friend Michael Hyatt has created that theme. Along with his web developer Andrew Buckman, Hyatt developed the theme based on his experience tweaking his own site to maximize email captures, sell digital products, promote his speaking and offer a great reading experience for his visitors. This theme was created by the refining fire of experience.
Why his theme will explode and be a huge success
My sales coach Pierce Marrs taught me that every purchase is a transfer of trust.. People buy Starbucks coffee because they know what it’s going to taste like and how they’re going to be treated when they buy it. People will buy the GetNoticed! theme because they trust Mike. The theme will have great functionality but that’s not the first thing that will move people to buy it. Trust sells because trust assumes excellence.
Yesterday I wrote about Donald Miller charging $30 for a 92 page paperback book.
Who charges that much and who pays that much for a thin book? Donald Miller charges that much and enough people paid for it to move it into the top 25 books on Amazon. It won’t sell as many copies as 50 Shades of Porn but it’s not about outselling anyone, it’s about serving your tribe. Hyatt can charge well over $97, the industry standard for themes, and people will buy it. I think a price point of $127 or $147 will sell a lot of themes. People will pay more because of the support that will come with it and the trust that has been built up over time.
Make it your goal today to build more trust. Give your wisdom generously and you will see that generosity reciprocated one day.
Hyatt fights the same resistance you do
Michael Hyatt isn’t a golden boy. Everything he touches does not turn to gold. This project has been difficult. Building a theme isn’t easy. It’ll be a huge success because Hyatt fights the resistance just like you and I do. He just fights harder. I think Mike and his team have been surprised by the response to this theme because they underestimated the amount of trust people have in Mike. They also underestimated the amount of discontentment people have in their sites. The theme won’t be perfect out of the gate but there’s no such thing as a perfect theme so who cares? Hyatt will ship as soon as he’s able. The community will find the bugs and he’s deploying a launch team to be on the front lines of discovering issues. You can apply to join the launch team and check out Mike’s original post at http://michaelhyatt.com/get-noticed-wordpress-theme.html
Why I’m just like Donald Miller and Michael Hyatt
I have a lot of things I’m going to sell over the next six months; a book about my marriage, ways to save 10 hours a week on your email, a revised Evernote product and a few different on-line communities I manage. The mindset that Don and Mike help me with every day I follow their example is that I need to do the small things right and then ask for the sale. Trust happens over time so we must make small deposits of trust. Customers will in turn invest in whatever it is you’re selling. We fight the resistance and we all create in spite of it. Don, Mike and I aren’t special, we just fight hard to create.